Effective Business Email Writing Tips

Effective business email writing starts with a solid understanding of your prospective customer.

Before you begin an email campaign you need to stop and think about who it is you are writing to and why they are interested in your product.  The key to any single email is to address it to one specific “Hot Button” reason that motivates a distinct section of your market place.

Thus for example, if you are writing an email to a list of people who you know are interested in kitchen utensils and you want to market a new frying pan you may have more than one motivation operating.

Some of your prospects may be interested because they like copper bottomed pans like yours that heat evenly.  Others may be as interested in how nice the pan will look hanging from its hook over their butcher block table.

It’s your job to understand these as well as possible, and then to create a title to your email that directly addresses their motivation.  Properly done, the portion of your list who shares that motivation are far more likely to open your email.

Once they have opened it, you then need to connect with them around that motivation on a personal level. Talk about how you hated frying pans that looked so ugly you hid them beneath the stove.

Then keep the body of your email short. Generally no more than 3-5 paragraphs. And do not sell your frying pan. Instead talk about it positively, but somewhat indirectly. Your goal with your email is to send them to your sales page.  People do not want to read long emails and they do not want to be sold by email.

But if you can scratch their itch, and get them to take action and go to your sales page, you stand a far greater chance of the sales page actually converting.

Business email writing is not that difficult if you follow these simple how to write business email tips.

For more tips effective email marketing grab a free copy of Profitable Email Copywriting, and for other internet marketing advice visit the authors blog at http://MicroBusinessSpecialist.com

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