Understanding How Article Marketing Works
It shouldn’t be a surprise that I believe in article marketing. For a long time I struggled to come up with products to sell online, only to discover I had no traffic to sell to. Since then I have learned that marketing is a multi-faceted game, and have done much better.
I had long known that all the top marketers were telling me to do article marketing, but it wasn’t until I started to both write good articles, and actually get them published in a lot of directories that they really started to drive traffic to me.
Today we are continuing the series by Ken Vogt. Ken is CEO of Content Crooner which is the article distribution service I now use and recommend.
I hope you enjoy it. -etn
Understanding How Article Marketing Works
In the world of internet marketing, constant streams of information come your way each year. Much of this is get-rich-quick hype from so-called online experts. However, the only ones getting rich are those ‘gurus’ who seek to line their own pockets. Often their systems aren’t worth the time, effort and money required to obtain and learn them.
What you need as an online businessperson are time-tested systems that provide value. You want the system to be affordable and easy to use. You also want a system that doesn’t involve a huge time commitment to set in motion. On top of that, you want a system that works for you when you are not working.
Think of a typical household appliance that adds a measure of convenience to your life. The typical kitchen refrigerator is a perfect example. It provides value by keeping food fresh and in optimum condition.
A refrigerator is also relatively affordable these days and easy to use. You plug it in, stock it, and enjoy it. There’s no time commitment to running a refrigerator on a daily basis. In addition, a refrigerator is always working for you. It doesn’t matter where you are or what you’re doing it keeps working.
You need this efficiency of process and operation when it comes to internet marketing. Article marketing provides this for you and helps you build a successful online business. Here’s how article marketing works:
Article Writing and Article Submission
The first part of the article marketing process involves your initial efforts. You can’t have an article campaign without articles. You can’t gain widespread distribution without engaging in regular article submission.
However, once you or a freelance writer writes articles and submits them, your work is compete. The key is writing articles packed with useful information directed at a specific target market. This sets the rest of the process in motion.
Choose a Good Article Distribution Service
The next stage is to choose an article distribution service that deals with numerous quality publishers. Look for one that has relationships with popular publishers of significant readerships. Classify your articles into the proper categories and sub-categories. Target specialty publications you know your target market reads.
Additionally, choose an article service that employs live editors and reviewers. Make sure they allow unlimited article submission for a one-time fee. Check that they perform ongoing distribution and update their publisher lists frequently.
The Article Distribution Process
The article distribution process is your article marketing service in action. They make your articles available to the publishing community at large. They ensure your articles reach publications exclusive to your niche.
Your articles begin to populate newsletters, ezines, blogs, and web pages. This is significant exposure, which means your target market has a better chance of finding you. The more places people see your articles, the more they take notice of you.
This results in them back linking to your website, provided they found your content informative. Again, quality articles are at the heart of successful article marketing. With increased back linking from widespread article distribution, you gain the attention of search engines.
Article Marketing and Major Search Engines
The search engines take notice of plentiful relevant back links to your website. They deem you as credible and a useful resource for their users. Therefore, they reward you with higher page rankings. This leads to higher search engine results page (SERP) listings.
Higher SERP listings are vital to gaining increased traffic to your website. People tend to look at the first page or two of website listings. If you score in these first pages, you gain significant traffic and improve your chances of getting visitors who convert to customers.
Article Marketing is about Building Trust
Successful article marketing garners you a loyal readership that trusts you as an expert in your field. Through providing useful content, your readers deem you credible, as the search engines do. Your readers then link back to you to find more information on your site.
As you engage them further, you can then recommend products and services to them. They trust you based on your quality articles. There’s a greater chance they will take your product recommendations to heart.
This is how you build an online business with articles. This is how you build that business even when you choose not to work. Article marketing is a way to build relationships through words and linking from those words. All the while, you have time to build your business in other ways.
Article marketing is truly an autopilot system that works to make internet marketing an easier discipline. Much like that household refrigerator, the system operates quietly in the background. As it does, it builds massive back links and your online income.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
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