When I publish an articles, I am hoping to get both backlinks and traffic to my sites or offers. That’s what its all about for me. But to be successful in that quest, I need to be aware of what both Publishers and Readers are looking for. Once again I defer to the master and share Ken Vogt take on the topic. I think you will find it worth a quick read. -etn
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What do Publishers and Readers Want from Your Articles?

The art and craft of article writing involves the creation of a distinct piece of communication. Through the medium of the article, you hope to make a connection with your reader. You must also make a connection with a publisher. They do the initial work of placing your work in front of interested readers.

Therefore, successful article writers take a two-pronged approach to their craft. They study both what publishers and readers want, and then compose accordingly. This does not stifle their creativity in any way.

In fact, knowing exactly what these two groups want enhances their efforts. They learn to say things in new and varied ways to conform to the parameters both groups set. With that in mind, we’re going to look at what each group wants from a writer.

What a Publisher Wants from Your Articles

Upon article submission to an article distribution service, an editor goes over your work. Of course, this is providing you choose an article marketing enterprise that employs live reviewers. Many do not. This input from an experienced reviewer ensures your articles are suitable for the viewing public.

What exactly are they looking for? Reviewers look for 100 percent original content. This content must be informative, useful and practical. Publishers want value in articles. They have a readership base to satisfy. This is why they love a steady stream of fresh, new useful content heading their way.

Another thing publishers want is objective, interesting, non-sales hype content. Yes, there’s a time and place to promote your business, products and services. Articles intended for distribution online to a myriad of publishers’ are not the vehicle for doing so.

Your articles facilitate your target market finding you through linking back to your website. There you can engage them further and blatantly promote. Publishers don’t want articles in their publications to read like late night infomercials.

Publishers also want the “mechanisms” in your article in tip-top shape. This involves format, grammar, spelling and tone. These are the basics, common to every good article. They are the basic building blocks that keeping an article humming along smoothly.

Think of a car and its mechanisms, ensuring that the car moves properly. Your article won’t read smoothly if the reader becomes annoyed with grammar, spelling and other errors. You hasten the publication of your articles when you submit them free of these types of errors. You gain the respect of publishers by taking this professional approach to article submission.

What a Reader Wants from Your Articles

Readers are the true end-user of your content. When you embark on an article campaign, you direct your articles to a certain niche. This niche has specific wants and needs.

Primarily, they want timely, relevant articles. Readers searching the Internet look for articles relevant to what’s going on in their lives now. They do not want a rehash of trite fluff that doesn’t offer them anything new.

This doesn’t mean you cannot present historical data or concepts with a rich tradition of use. It does mean you present this foundational information in a new and fresh way. You make this information uniquely your own.

This involves updating the information with new facts, statistics, and data. It also involves presenting the information from a different viewpoint, with a new twist on the subject. Information you give readers must satisfy their need for a fresh perspective on the topic. If they wanted the same old, same old, they would consult an encyclopedia.

Your readers also want an easy read as they learn. This involves proper construction of sentences and paragraphs. Long rambling sentences and huge block of unbroken text do not make an easy read. Your readers will abandon your articles quickly if it’s a chore to read them.

In addition, your readers want complex subjects presented clearly. Attractively formatted content means nothing if the meaning of the content isn’t clear. Clarity of thought and logical presentation of information is the order of the day in article writing.

Readers of online articles want to “get in and get out.” They look to access information quickly, read it quickly, absorb knowledge, and move on. They want the reading experience to be enjoyable and in no way confusing.

You owe it to publishers, readers and yourself to submit articles that meet the above requirements. You satisfy the needs of publishers who want to give value to their audience. You satisfy the needs of readers who need useful information that answers questions. You also satisfy your need to gain credibility with both groups and build your online business.

To your success,

Kenneth Vogt

Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.

Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.

Follow Us on Twitter: ContentCrooner

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I highly recommend Content Crooner to you. Not only is Ken a knowledgeable CEO, the Service they provide is top rate. -etn

Technorati Tags: Article Marketing, content distribution, content submission, editor, live reviewers, products and services, publishers, quality content writing

In business, leverage is the name of the game. Leverage of employees, capital equipment and other resources extend ones ability to generate income far beyond what any one person could do.

Even if you are a one person shop though, you can gain leverage by multiplying your creative article writing efforts by re-purposing copy.

Here is how Content Crooner CEO Ken Vogt explains it.   Now Ken is Article centric, I use the same technique, although I tend to start with blog posts and turn them into emails and articles, but the principle is the same.   -etn

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Let Your Articles Work for You in Different Ways

It’s a great feeling when you complete your article writing efforts. You undertook the necessary research and created an effective outline. You then got down to business and churned out words. The result is your personal masterpiece ready to go.

The next step is engaging in article submission to an article distribution service. You spend the time searching out the right one. You look for an article marketing service that allows unlimited article submissions for a one-time fee. You also choose one that has a comprehensive distribution list of fine publishers.

Now your articles are on their way to their new homes. You are finished with them and can move on. However, should you be finished with them? Are there any other areas where you can use the content you worked so hard to create.

There certainly are other areas where you can use your articles. You should put them to work in those areas to gain maximum benefit from them. The following are versatile uses of your articles for other content:

Newsletters

Of course, an article marketing service distributes your articles to numerous newsletter publishers. Why not publish your articles in your own newsletter. You can keep them the same, or modify them.

You can use this newsletter on an opt-in page to gain targeted subscribers. You offer a free informative newsletter in exchange for a subscribers name and e-mail address. This is a great way to build your list.

Useful newsletters are a great benefit to website visitors looking for good information. A newsletter you send out with quality content helps your credibility as an online marketer. They allow you to keep in touch with those of your niche. Newsletters help you convert readers into customers.

Email Campaigns

With your opt-in list in hand or onscreen, you can mount effective e-mail campaigns. Articles you wrote for article distribution purposes are also suitable for e-mailing to your list. Again, you can send the original creation or modify it to suit a specific campaign.

The main thing is to send useful, relevant, current information. People get enough useless junk mail that tells them nothing new. People resent when others waste their time with “hype” e-mails that are of no benefit to them. You know how you feel when you get those kinds of e-mails.

Articles contain quality information that offers benefits to readers. Make them part of your e-mail campaigns. Recipients don’t mind reading e-mails that inform, educate, inspire, and offer solutions.

EBooks

You can also compile a host of articles you wrote on a topic into an EBook. You make each article a chapter or section in your EBook. If the articles are very short, make two or three of them a section of your book.

You can modify the articles as needed to suit the persona of the book you intend to promote. However, you essentially have a ready-made EBook on hand because of your existing articles. In your EBook, you place those vital links back to your web pages. This gains you major relevant traffic.

Your EBook is now a product you can offer as a free giveaway to your website visitors. Alternatively, you can sell the EBook and earn some money from those article-writing efforts. Many programs exist for doing up a professional looking EBook to market.

Blog Posts

Do you have your own blog? Blogs are great for keeping your niche market informed daily or weekly on aspects of your business. You can use your articles as blog posts to inform your readers.

If you typically write short blog posts, just break up your articles. Split one 750-word article into two separate blog posts. Run a series of blog posts based on a set of articles on a certain topic.

Using well-written articles as blog posts offers quality information to your readers. People read blogs for shorter blasts of good information. Turn your well-written articles into well-written blog posts that capture reader’s attention.

Hard Copy Informational Reports for Offline Marketing

Maybe you engage in some offline marketing initiatives. Do you market products and services at home shows, craft shows, trades shows, and such? Why not print your articles as informational reports to hand out in person.

Online marketing is the 21st century way. However, there’s still a time and place for offline marketing done right. Wherever you are promoting your business, excellent articles in hand are great resources to hand to interested observers.

Let your articles work for you in different ways. Don’t limit the ways to gain exposure for your writing. You can build significant backlinks by utilizing your articles across different platforms. It’s a great way to build your author reputation and your business.

To your success,

Kenneth Vogt

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Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.

Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.

Follow Us on Twitter: ContentCrooner

Technorati Tags: article campaign, article marketing tips, backlinks, blogs, business, e-mail campaigns, EBook, exposure, newsletters, Offline marketing, publishers, reputation, targeted traffic, website