I blew it… I bought EZarticleLink a while back, started to use it and then forgot about it. Must have gotten caught up in another shinny object that crossed my path.
Well over the months, I’ve been surprised at how well one of my blogs was doing, even though I was pretty much ignoring it. Turns out it was the one blog I was working on when I got the product.
Since re-discovering it, I have become completely resold on it not just because of my success with the one blog, but because I now am in a better position to understand exactly how it works.
You see, I’m learning as I go here, just like you. And while I have long appreciated the power of backlinks, I’ve been a bit limited in my efforts to produce quality back links to many of my sites.
Since I found SE NUKE X that has changed, but now I discover I already had a tool that, while not quite as powerful as SE Nuke, was still capable of producing a lot of good backlinks from a large variety of sites for a lot less money than SE Nuke.
Now don’t get me wrong, I still love SE Nuke and consider it my main weapon to get my chosen sites ranked high in the search engines. But that said, I spent several days this past week working with EXArticleLink too. The combo will be killer for me.
And may be a good choice for those of you not ready to join the higher
cost SE Nuke program. EXarticleLink is an article based system that has two significant and powerful parts.
It is a bit challenging to fully grasp and took a couple of tries to get set up
properly, because I didn’t take the time to pay attention to the videos. But now that I do, I am really glad I signed up for the Gold version when I did.
This lessons covers how to use articles to get quality one way links to your website. Visit www.ultimatetrafficblueprint.com for my free link building guide and check out the blog for all of these lessons.
The primary goal of writing articles for SEO purposes is to generate as many backlinks as possible to your web site or blog post.
Creating articles for backlinks is a long term strategy that will generate traffic to your site from people who happen to read your articles and come to your site for more information. This traffic can be substantial, if your article is attractive enough to get a lot of people, or even just one person with a large following to reprint your article on their site.
More powerful in the long run is the value of the backlinks these reprints generate. Every article directory that carries your article will generate a backlink to you, and thus help raise your sites ranking on the search engines. That’s why some people use article submission services like Content Crooner to get their article posted on as many different article directories as possible.
Since many of these article directories have moderate to high page rank status, these are often valuable links.
The better the article itself, the more likely that it will then be reprinted on other blogs, ezines, etc. And that is where writing articles for SEO really pays off.
Whether you have posted in many or few article directories, your goal is to get as many of these other blogs and ezines to post your article as possible. To do so, you need to provide interesting topics for people to read. Seems simple, and yet a lot of articles people post online are BORING, or pointless.
People go to the internet most frequently to find information. And while you may be mostly interested in selling them something as part of your business, that’s not what your article should be about.
For example, if you are a building contractor that specializes in remodeling bathrooms, you would be better off writing about new trends in barrier free tubs and showers for the graying baby boomer population. An anecdote about Mrs. Brown who was having trouble getting into and out of the tub, will be interesting to thousands of Mrs. Browns and their children.
This potential interest by potential readers is the secret to getting other people to reprint your article. The editors and bloggers you want to reprint your articles are looking for material their readers will appreciate.
While your market may be local, the interest in your topic is more global, so you may get reprints from bloggers around the world. Their readers may be thousands of miles away from your market, but since you are writing articles for SEO purposes that doesn’t matter to you.
Your targeted web site is getting the backlinks you want, and they in turn will help you raise your standing in the search engines. Since you compete locally, you don’t need to have more backlinks than anyone else, you need to have more backlinks than your local competitors.
And in most fields, that is still relatively easy to do. Thus when a local Mrs. Brown starts searching for a barrier free shower or tub, the odds are better that your website will appear on the first page, where she may actually see it. And that’s when the payoff of creating articles for backlinks begins.
I write a blog dedicated to people in the Home Staging Industry, advising them how best to use the internet to market their businesses. I noticed something lately about how some of them were using article marketing that applies across all markets for locally based businesses.
I have long preached about the power of what I call geographical long tail keywords.
When you are setting up your web pages for your home staging business or any other locally based business for that matter, you want your page text and the invisible meta tags behind your page to include the key geographical keyword terms appropriate for your market.
This helps the search engine know that your site is and should be shown to people in your area, and will help get your web page to the top of the search engine results for people doing a search in your community.
In smaller markets this alone, when done properly will get you to the first page of results. However, in most markets you need to go beyond this.
You need to generate backlinks to your site.
One of my favorite ways to do so is through article writing. I encourage you to create short meaningful articles and post them to article directories. Perhaps the most important of which is www.ezinearticles.com
I recently checked them for articles on Homestaging and noted several that included geographical references in their titles. There’s something good and bad to be said about that idea.
The good first. Article Directories like ezinearticles have high page ranks on their own. An article that includes your town name and home staging in it may well show up on the search engines by itself.
Being a published author online in a Google Search will certainly aid in your perceived credibility in the eyes of the reader, which is certainly good.
The downside is that far fewer newsletter, blog or ezine editors are likely to use the article. For example in one article the author’s title was: 5 ways to homestage PEI (Prince Edward Island) real estate. Since it mentions PEI, its not likely a California or Florida or Australian site on homestaging or realestate is likely to repost it.
People who reprint articles from these directories are not allowed to edit them, and thus most will just pass them by.
It’s important to understand that the widespread reposting is the primary goal of article marketing. For each republishing of your article counts in your total backlink tally. The reason to write articles is to gain this backlink power to raise your ranking on the search engines. And that would be my focus, so I would tend to say do not put geopraphy in your article titles.
That said, if you have a number of good articles written, it may be worth an experiment to see if you can’t get some of them ranked.
Now what I did like about the article was that the author did create anchor text linking his site to the term “PEI real estate.” This will help him rank higher in anyone’s search for that term. And that is what article marketing is all about from a local business perspective.
In business, leverage is the name of the game. Leverage of employees, capital equipment and other resources extend ones ability to generate income far beyond what any one person could do.
Even if you are a one person shop though, you can gain leverage by multiplying your creative article writing efforts by re-purposing copy.
Here is how Content Crooner CEO Ken Vogt explains it. Now Ken is Article centric, I use the same technique, although I tend to start with blog posts and turn them into emails and articles, but the principle is the same. -etn
Let Your Articles Work for You in Different Ways
It’s a great feeling when you complete your article writing efforts. You undertook the necessary research and created an effective outline. You then got down to business and churned out words. The result is your personal masterpiece ready to go.
The next step is engaging in article submission to an article distribution service. You spend the time searching out the right one. You look for an article marketing service that allows unlimited article submissions for a one-time fee. You also choose one that has a comprehensive distribution list of fine publishers.
Now your articles are on their way to their new homes. You are finished with them and can move on. However, should you be finished with them? Are there any other areas where you can use the content you worked so hard to create.
There certainly are other areas where you can use your articles. You should put them to work in those areas to gain maximum benefit from them. The following are versatile uses of your articles for other content:
Newsletters
Of course, an article marketing service distributes your articles to numerous newsletter publishers. Why not publish your articles in your own newsletter. You can keep them the same, or modify them.
You can use this newsletter on an opt-in page to gain targeted subscribers. You offer a free informative newsletter in exchange for a subscribers name and e-mail address. This is a great way to build your list.
Useful newsletters are a great benefit to website visitors looking for good information. A newsletter you send out with quality content helps your credibility as an online marketer. They allow you to keep in touch with those of your niche. Newsletters help you convert readers into customers.
Email Campaigns
With your opt-in list in hand or onscreen, you can mount effective e-mail campaigns. Articles you wrote for article distribution purposes are also suitable for e-mailing to your list. Again, you can send the original creation or modify it to suit a specific campaign.
The main thing is to send useful, relevant, current information. People get enough useless junk mail that tells them nothing new. People resent when others waste their time with “hype” e-mails that are of no benefit to them. You know how you feel when you get those kinds of e-mails.
Articles contain quality information that offers benefits to readers. Make them part of your e-mail campaigns. Recipients don’t mind reading e-mails that inform, educate, inspire, and offer solutions.
EBooks
You can also compile a host of articles you wrote on a topic into an EBook. You make each article a chapter or section in your EBook. If the articles are very short, make two or three of them a section of your book.
You can modify the articles as needed to suit the persona of the book you intend to promote. However, you essentially have a ready-made EBook on hand because of your existing articles. In your EBook, you place those vital links back to your web pages. This gains you major relevant traffic.
Your EBook is now a product you can offer as a free giveaway to your website visitors. Alternatively, you can sell the EBook and earn some money from those article-writing efforts. Many programs exist for doing up a professional looking EBook to market.
Blog Posts
Do you have your own blog? Blogs are great for keeping your niche market informed daily or weekly on aspects of your business. You can use your articles as blog posts to inform your readers.
If you typically write short blog posts, just break up your articles. Split one 750-word article into two separate blog posts. Run a series of blog posts based on a set of articles on a certain topic.
Using well-written articles as blog posts offers quality information to your readers. People read blogs for shorter blasts of good information. Turn your well-written articles into well-written blog posts that capture reader’s attention.
Hard Copy Informational Reports for Offline Marketing
Maybe you engage in some offline marketing initiatives. Do you market products and services at home shows, craft shows, trades shows, and such? Why not print your articles as informational reports to hand out in person.
Online marketing is the 21st century way. However, there’s still a time and place for offline marketing done right. Wherever you are promoting your business, excellent articles in hand are great resources to hand to interested observers.
Let your articles work for you in different ways. Don’t limit the ways to gain exposure for your writing. You can build significant backlinks by utilizing your articles across different platforms. It’s a great way to build your author reputation and your business.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
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