I blew it… I bought EZarticleLink a while back, started to use it and then forgot about it. Must have gotten caught up in another shinny object that crossed my path.
Well over the months, I’ve been surprised at how well one of my blogs was doing, even though I was pretty much ignoring it. Turns out it was the one blog I was working on when I got the product.
Since re-discovering it, I have become completely resold on it not just because of my success with the one blog, but because I now am in a better position to understand exactly how it works.
You see, I’m learning as I go here, just like you. And while I have long appreciated the power of backlinks, I’ve been a bit limited in my efforts to produce quality back links to many of my sites.
Since I found SE NUKE X that has changed, but now I discover I already had a tool that, while not quite as powerful as SE Nuke, was still capable of producing a lot of good backlinks from a large variety of sites for a lot less money than SE Nuke.
Now don’t get me wrong, I still love SE Nuke and consider it my main weapon to get my chosen sites ranked high in the search engines. But that said, I spent several days this past week working with EXArticleLink too. The combo will be killer for me.
And may be a good choice for those of you not ready to join the higher
cost SE Nuke program. EXarticleLink is an article based system that has two significant and powerful parts.
It is a bit challenging to fully grasp and took a couple of tries to get set up
properly, because I didn’t take the time to pay attention to the videos. But now that I do, I am really glad I signed up for the Gold version when I did.
This lessons covers how to use articles to get quality one way links to your website. Visit www.ultimatetrafficblueprint.com for my free link building guide and check out the blog for all of these lessons.
Article Writing: 3 Motives Do Not Equal One Objective.
You’re an internet marketer or main street business person striving to use article marketing to build your business.
You have three motivations.
• Brand Yourself as an Expert in Your Field.
• Drive Traffic to Your Web Site, Store or Blog.
• Create Back Links to Raise Your Standing in the Search Engines.
Article writing can help you accomplish all three.
However, when you sit down to write that article, your focus needs to be elsewhere first and foremost. You need to concentrate not on your motives, but the needs of your reader.
Your prospective reader is looking for information, and your job as an article writer is to provide them with good information they can use. Ideally, you want to do that in an entertaining manner.
It’s only when you accomplish that goal, that you can expect your article to satisfy your motivations.
A well written useful article will be accepted by the article directories. So will many less well written ones. But far fewer poorly written articles will get republished by eZine editors. And that threshold is critical.
• Be aware and adhere to standard article guidelines.
• Do a careful spell and grammar check.
• Spend a moment to research your topic and offer good advice.
• If need be, hire a writer to produce good content for you.
While you may be able to get a back link through a directory that accepts a so-so article, imagine the positive impact when one of your articles is republished by an ezine with 100,000 readers.
If you are going to do the work, spend a few extra minutes and do it well.
Spend more time delivering quality content, and less worrying about keyword density. A well written article that provides value is more likely to encourage the reader to follow the lead in your resource box to your desired destination.
Article writing can be a powerful tool to build your reputation, drive traffic and improve your search engine standing. But to achieve these objectives you must meet the needs of the reader. When you focus on the reader’s needs, you will accomplish yours.
Article Marketing as it has evolved on the internet is a classic win-win-win-win institution that has become one of the backbones of the internet. There are four essential players in the article marketing game, all of whom benefit, each in their own way.
Like any market, article marketing is a business of supply and demand. There are end users, who get material from their local vendor who in turn gets material from their wholesaler, who in turns gets material from individual producers.
Unlike most markets, the transfer of goods in the article marketing arena is largely free. The end user wants free access to information. The magic of the article marketing model is that it has created economic incentives to all the parties to meet that demand.
There are many places online for people to get information. These include static web sites, blogs, forums, ezines, ebooks, etc. The producers of these sites, blogs etc are frequently monetizing their efforts with products and services they sell directly or on behalf of others or by various forms of advertising revenue.
Several of these, blogs and ezines in particular require a constant source of new material to keep their site fresh and to attract information seekers with the expectation that a certain percentage of them will also take a revenue producing action. The challenge for these venues is coming up with new material on a regular basis.
Their options are to write it themselves, hire it out or find a free resource of relevance to their specific niche of readers.
Article Directories have emerged to fill that role. They are the wholesalers of articles across a vast array of topics and specialties. They recruit article submissions from individual writers and group them in easy to search categories for the blog writer to search.
Most offer this service free of charge to the blog writers and anyone else who just wants to research a given topic. They make their money the same way most of the blog and ezine writers do. They usually have Google Adsense ads on their site as well as other advertising. They sometimes offer additional premium services for article writers and users as well, but these vary widely.
To be successful, article directories have found it necessary to be editors. They want their customers on both ends to benefit from the equation. To assure this they develop specific rules for the type of material they host on their site and editorial guidelines. These vary by individual article directory. Article writers must meet these standards to be accepted into the directory. This in turn assures a quality product for the blogger and their readers.
One of the most frequent editorial restraints is to contain blatant advertising. Most article directories have strict rules that prohibit advertising except in a section added to the end of the article called the Resource Box.
So who produces all this free editorially up to snuff material? What’s in it for them?
There are three primary motivators for the authors. Some are born writers who just need to write to express themselves. Or perhaps they are motivated to establish themselves as an expert in a given arena or niche.
Another major group are individual business people who seek to inform prospective customers about their product or service. In some cases they may share the desire to brand themselves as experts.
The motivation for most businesses lies in the utilization of the resource box. Most article directories allow authors to include two or more hyperlinks in this appendix to their article. These offer two major benefits to the submitting business. They can send people to your web site, called “traffic” in internet circles. They can also serve as back links to a specific page on their web site. These back links are helpful in getting attention from search engines and serve to help increase the targeted web sites ranking
As articles get picked up more and more bloggers and ezines these back links appear in more and more places increasing the relevance of the site in the eyes of the search engines. They are in some sense votes for the targeted web sites.
As importantly for many businesses is the traffic they bring as more and more people read the articles and go to the sites where a certain percentage will buy products or take other desired actions.
This entire arrangement is interdependent on each of the elements. The fact that is has evolved as an essentially free service for the most part is one of the marvels of the internet. The end user gets information, the blogger gets readers, the article directory traffic that they convert to revenue through ads, and the authors who get recognitions, traffic and search engine ranking. A win-win-win-win situation.
Today, we start a series on the most important way to build links and traffic to your web site, article marketing.
I will explain how Article Marketing works tomorrow, and then in subsequent posts explain the four things all articles must have, how to create an outline for your articles, easy ways to get your creative juices flowing, what to do before submitting to article directories, and some red hot tips on how to get your articles read, and perhaps most importantly, how to write a resource box that makes people click. I may even offer suggestions on what to do if you hate to write.
Article writing requires a bit of work and it’s like slow feed fertilizer. The results of article marketing take time to build. The plus of article marketing is that it does ultimately flourish and will generate an exponential growth in the number of back links to your site. And as we have demonstrated, back links matter. They matter even more when they are coming from a wide variety of places and grow over time.
The essential mathematics of article marketing comes from posting a single article with an article directory service. Once it is accepted there, you have a back link to your site from a generally high ranking resource. But even better, as first a couple and then many more people find your article and post it on their blogs, newsletters etc, you start getting back links from many different places. So instead of having one back link, you may now have six or sixty.
There are thousands of article directories, some of which are very large. You can post the same article to more than one directory, multiplying again the number of potential backlinks you can create for your self with one half hour of writing. Since these articles stay on the directories indefinitely, it’s possible that an article you write today could be published off and on over the next five or ten years.
A disciplined approach of writing an article a day or even an article a week can over a period of a year or two lead to thousands and tens of thousands of back links. That level of backlinks could put most people on the top of their respective niche even in highly competitive niches. And put them there to stay.
The best part of article writing is that it is essentially a free way of building your standings. Although as we will learn, there are some worthwhile paid services that can be real time savers.
One last tidbit for today. You don’t need to be a great writer to effectively use article marketing. So if the thought of writing scares you, don’t despair. The power of article writing is too significant to allow your lack of skills or fears to get in the way. We will discuss some options that will allow you to be successful without writing a single word.
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