When preparing your resource box, you are generally allowed two links that you can direct as you choose.  It’s important to use anchor text for these links based on the keyword you want your destination site(s) to rank for.

Particularly if your goal is to build your search engine standing as well as generate traffic.

Anchor text is simple html code that creates a hyper link to the web site you want people to go, while displaying your anchor text. Your anchor text should be the keyword you want your site to rank for.

One of my newest clients is a home stager in Tampa Florida. The keyword she wants to rank high on for her business is “Home Staging” and “Tampa” or “Home staging in Tampa”

So to maximize the value of her resource box I advised her to use the following statement:

Ann Alderson is an expert at <a href=<”http://stagingsouthtampa.com”>Home Staging in the South Tampa</a> region.  You can get more information on home staging on her blog about <a href=”http://blog.stagingsouthtampa.com”>house staging tips.</a>

When placed in html code it reads as follows:
Ann Alderson is an expert at Home Staging in the South Tampa region. You can get more information on home staging on her blog about house staging tips.

In this case, we used the second anchor text to use an alternate keyword, “house staging” and sent traffic to her blog.  This creates a backlink to an internal part of her site which improves its standing in Google’s eyes.  Google likes links to internal pages as it shows there is interest in more that the front page of the site.

As we’ve discussed before, the three main reasons to do article marketing is to establish yourself as an expert in your field, drive traffic to your site and build backlinks to raise your standing in the search engines.

In Ann’s case, the articles may help establish her credentials and even send a few people from Tampa to her web site.  But most people who see her articles will be far from her marketplace.

More important to her it the knowledge that the Google bots and other search bots will find her site and rank it for the keywords she wants her site known for: home staging and house staging and Tampa.

Most of her competitors are not doing this, and as a result in the relatively near term, she should rise from her current obscurity in a highly competitive local market to the first page of the listings.  In time with additional articles and other postings she may even win the coveted top spot.

That is the power of Article Marketing and the proper use of anchor text and keywords in your resource box.


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