Anchor Text in Resource Box
When preparing your resource box, you are generally allowed two links that you can direct as you choose. It’s important to use anchor text for these links based on the keyword you want your destination site(s) to rank for.
Particularly if your goal is to build your search engine standing as well as generate traffic.
Anchor text is simple html code that creates a hyper link to the web site you want people to go, while displaying your anchor text. Your anchor text should be the keyword you want your site to rank for.
One of my newest clients is a home stager in Tampa Florida. The keyword she wants to rank high on for her business is “Home Staging” and “Tampa” or “Home staging in Tampa”
So to maximize the value of her resource box I advised her to use the following statement:
Ann Alderson is an expert at <a href=<”http://stagingsouthtampa.com”>Home Staging in the South Tampa</a> region. You can get more information on home staging on her blog about <a href=”http://blog.stagingsouthtampa.com”>house staging tips.</a>
When placed in html code it reads as follows:
Ann Alderson is an expert at Home Staging in the South Tampa region. You can get more information on home staging on her blog about house staging tips.
In this case, we used the second anchor text to use an alternate keyword, “house staging” and sent traffic to her blog. This creates a backlink to an internal part of her site which improves its standing in Google’s eyes. Google likes links to internal pages as it shows there is interest in more that the front page of the site.
As we’ve discussed before, the three main reasons to do article marketing is to establish yourself as an expert in your field, drive traffic to your site and build backlinks to raise your standing in the search engines.
In Ann’s case, the articles may help establish her credentials and even send a few people from Tampa to her web site. But most people who see her articles will be far from her marketplace.
More important to her it the knowledge that the Google bots and other search bots will find her site and rank it for the keywords she wants her site known for: home staging and house staging and Tampa.
Most of her competitors are not doing this, and as a result in the relatively near term, she should rise from her current obscurity in a highly competitive local market to the first page of the listings. In time with additional articles and other postings she may even win the coveted top spot.
That is the power of Article Marketing and the proper use of anchor text and keywords in your resource box.
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Tagged with: anchor text • Resource Box
Filed under: Resource Box
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Doug Champigny
Lonnie Minton
Luca Di Nicola
Joel Osborne
Brett McEllhiney
Fred Lotgering
Just what I was searching for.
Looked at the information on your site and will return. Good input about anchor tags
Thanks about the keyword anchor text. Together with reading the comments I know understand how important it is.
Fred
.-= Fred Lotgering´s last blog ..Origami – Art Of Paper Folding =-.
says:
Great info, Earl – many directories don’t allow HTML in the author’s resource box so you can’t use it there, but yes, everyone should be using keyword anchor text for each directory that allows them to do so.
.-= Doug Champigny´s last blog ..Beyond SEO: 15 Free Ways To Promote Your Site Effectively =-.
Thanks for this tip. I have been using the complete URL to my website/blog in my resource box. I Think I will make another resource box that uses this technique for use when directories that will allow it.
.-= Lonnie Minton´s last blog ..5 Places To Find Content For Your Internet Marketing Efforts =-.
says:
The tip about internal linking is important, as like you said, Google and other search engines like to see links pointing to other pages besides just a home page of a web site.
It depends on what your objective is. In the example the primary objective was to get back links. If you are aiming at getting traffic, ie people to come to your site it would be a good idea to also give them the direct url so they can keep it in mind and go directly to your site. Works best of course with a good URL that people can remember.
Hi
For the author’s bio, I always thought that one link should have an anchor text and the other link shuld show the actual URL. In your example, I see 2 links both having anchor texts. Which is better?
says:
Using anchor text properly makes a huge difference in the effectiveness of your article marketing especially for SEO purposes.
.-= Mike Paetzold´s last blog ..WordPress 2.8.2 – Unexpected =-.
Yes, it can go on your blog, or web sites or even a Squidoo or hub page. This is one of the basic html code tidbits you need to learn and use. Now often you can get by with the link tool on many sites, but these are not always available, particularly on article marketing directory sites.
Thanks for showing the html code. This is an area that I need to learn a little more about. Can this code also be used on a web page or blog?
.-= Luca Di Nicola´s last blog ..Top Traffic Tips Recording and Transcript Now Ready For Download =-.