I just created a new report to give away on my newest blog on Public Speaking. It’s called An Anatomy of a Speech.
In it I provide some solid tips on how to go about writing a speech or business presentation. To help promote it I also created a new Flip camera video which is below.
I’ve recently become quite aware of the need to keep these videos short. This one is well under two minutes. I like my little Flip camera, even though it doesn’t like my “Es’s”
Some day I will upgrade, but for now it’s adequate. (at least I hope it is.)
A writers life means different things to different people.
Personally, I like Marlon Sander’s idea of the Writer’s Life. He’s been practicing it since 1998 and has gotten it down to an art form. The best part of it is that he avoids the feast and famine routine of so many writers and internet entrepreneurs.
Instead of aiming for the “Big Launch” he focuses on creating products that he writes once and then gets paid on, over and over. Now he doesn’t usually get any of the super big paydays, but he does derive a very respectable, to be sought after, stream of steady income that allows him to do what ever he wants. And most days, that’s to go to his neighborhood Starbucks and spend some time writing and relaxing. He’s all about eliminating stress from his life. Sounds good to me.
As he explains it, his approach is not rocket science. He creates products that are “evergreen” and useful to people, and then markets them in a sensible manner that guarantees himself a nice steady income for life. Not too shabby.
His newest product is called the Writer’s Life, and it’s a blueprint you and I can use to propel ourselves forward as writers and product creators. So that we too can share in the security of a stable income while enjoying a writer’s life.
It’s a “money getting” cookie cutter. Marlon Sanders has done it 122x since Dec. 3, 1998. You can read his 155-page brand spankin’ new guide written 100% by Marlon himself and get started in 2 hours and 58 minutes, according to Marlon’s calculations.
As I explained in my last blog post, it took me a while to realize I was wasting time and money by not joining a good article distribution service. I saw immediate benefits as soon as I did. For one thing, the service made sure my articles were properly formatted which meant a lot more of my articles actually got posted. But frankly what I like best is the huge increase in article directories I get posted in. As a result I get a lot more back links, and a lot more traffic shows up when I check my Google analytics.
But once again, I am going to let Ken Vogt give you his top ten reasons.
Ten Ways a Good Article Distribution Service Benefits You
The Worldwide Web is awash with examples of businesses that are using article marketing. It’s a proven method for driving targeted traffic to websites. Article writing is also a way to establish yourself as an authority in your field.
Success with article marketing demands you choose a good article distribution service. A well-written, information packed article is no benefit to your business unless it gets widespread exposure. A good article distribution works to gain you this and more. The following are ten ways a good article distribution service benefits you:
Deals with a Plethora of Publishers
A good service has relationships with numerous publishers. These are across a broad spectrum of subject categories. With numerous publishers in their fold, you get significant exposure for your articles. A comprehensive distribution list means your content reaches unique specialty publications.
Allows you to “Go Mobile”
You no longer have to engage in article submission from your home PC only. A good service allows you to login from anywhere and submit your articles. They require no downloading of special software on your computer to submit articles. There’s nothing to install at all; submit from wherever you are at any time.
Allows Unlimited Article Submissions
This is an important benefit as you build massive backlinks the more articles you submit. Some article distribution services put a limit on how many articles you can submit each month. This limits the extent of an article marketing campaign if you have a limited budget. This brings us to our next point.
Charges an Affordable One-Time Fee for a Subscription Period
A good service does not sock you with extra charges or hidden costs. They have monthly, yearly, or lifetime subscriptions. You pay a one-time fee (for unlimited article submission) for the package you choose.
You submit articles galore and never worry about additional charges. Many services charge a “per article” fee. Alternatively, they tack on additional charges if you submit more articles than your subscription allows in a period.
Allows Scheduling of Distribution
A premium distribution service enables you to schedule article distribution. You can write all your content upfront. You then set the dates when you want the articles to go out to publishers. The better services allow you to schedule distribution up to a year in advance.
Provides an Article Review Process
The best article distribution services employ live reviewers. They don’t rely solely on a computer program to scan your articles. Computers are excellent for a quick basic run through. However, nothing beats the critical eye from an experienced reviewer.
Some people find article writing difficult to do. Others enjoy it but often rush composing due to time constraints. Advice from a personal writing coach is invaluable in these instances. They give tips on creating quality articles that publishers love. This ensures you submit top-notch content and eliminate article rejection worries.
Provide Ongoing Distribution
A good article marketing service constantly works to get your articles to popular publishers. They engage in ongoing distribution so your articles spread web wide. This gains you significant exposure and ever-growing backlinks to your website.
With this type of continuous distribution, you are actually automating your marketing efforts. Your articles work for you as you work on other tasks or enjoy leisure time. This means one less thing to worry about as you build your online business.
Provides Analytics
A good service lets their subscribers know how their articles are doing via quality reports. They provide user-friendly distribution and exposure reports. In this way, you can track your article campaign to see where your articles are going.
You can view how many hits your articles receive. This helps you judge the popularity of your articles. You learn to recognize which types of articles strike a chord with your niche. You then fine tune subsequent articles to speak to your niche more effectively.
Offer Quality Educational Resources
For those new to article marketing a good service offers guides on how article marketing works. They explain best practices to ensure you submit articles according to established industry protocol. They also provide step-by-step guides on starting your own article campaign.
Continually Seek Out New Publishers
There’s nothing worse for an online businessperson than a stale publishers list. A good article distribution service keeps current on new publishers entering the field. They ensure your articles reach these new specialty publications.
If there’s a hot new website or newsletter out there, a good service will find it. They will quickly get your articles to them. This further builds your exposure and grows those valuable backlinks.
It’s worth the time and effort to search out a quality article distribution service. Choosing the best one at the beginning saves you later frustration. Devote the time necessary to finding the best service and then watch your online business grow.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
Two of marketing’s top players just brought 53 of the business world’s finest expert minds together for a six-week long, brain trust experiment that’s unprecedented anywhere else in the business world.
If you place any value at all in learning from those who have preceded you, you are going to go gaga about this event. They have a six week program where you can listen in to 53 of the most influential, most respected and most recognized business advisors in the world. And they are each going to share with you and your invitees the advice you need to go to the next step, where ever you happen to be at the moment.
The League of Extraordinary Minds brings together power-house panels of experts all specializing in one major business building skill. In each session, these different panels will talk about the most important profitability issues, challenges and questions your business is facing and they provide the most actionable answers, ideas and solution you’ve gotten from anyone, anywhere, ever before.
This is the type of event that could be life changing and/or business changing, if you are ready to make that change. Imagine spending six weeks soaking in the wisdom and insights of these truly extraordinary minds.
And the extraordinary fact that this entire event is free.
That’s right free. And not only is it free, the presentations are free of pitches as well.
Why not see if Jay and Rich’s League of Extraordinary Minds six week experiment interview Brain can be just the solution you’re after? Remember, it’s totally yours, gratis, for the entire six week experiment/try-out period.
Jay and Rich can only accommodate a maximum of 5,000 people on each one of the nine separate panel interview sessions they’re conducting. They’ve got over 150 other list owners, bloggers and major business publications all nominating and including people from their list to participate, too.
That means hundreds of thousands of people won’t get to hear any of those nine interviews, because they won’t get inside fast enough. .
So, if you want to be one of the 5,000 people who DO get to listen at no charge to all nine interview sessions over the next six weeks (for nothing), you need to register (no charge) right now.
A few weeks back my internet friend Mike Paetzold turned me on to a useful tool called the Content Generation tool. It’s available for free at http://www.realcontentsecrets.com
For my new niche web sites, I try to write a series of 21 articles, which I post one a day for three weeks. These are focused on a variety of keywords I am trying to rank for. After the first dozen of so, these tend to get a bit tedious for me, since I still do my own writing.
By using the side by side screens of the Content generation tool, I find it easy to rewrite aspects of an existing article I have already written and then before long find myself taking it in a whole new direction.
It also works great on Private Label articles where I can take the gist of a previously written article and add my own ideas and content.
I’ve found it a great help in churning out a quantity of articles and highly recommend you check it out. Free is a great price, and if you want to reward the originators by clicking on one or their links, please do so.
Getting advice worth paying for from a pro could be, if it showed you how to master a key skill you need to be successful online with Free Tools. (Especially when it’s cheap as well)
There are many skills required to be successful on line.
Some of these skills, like keyword research are critical in almost all aspects of internet marketing. This is particularly true of article marketing, where your article titles, often your topic itself, and the anchor text in your resource box are all keyword sensitive.
Now a lot of people talk about keyword research, usually when they are selling an affiliate product of some sort. And many will point newbies to the free tools like Google’s external keyword tool, but only a few will take the time to actually show you how to do keyword research correctly.
That’s why I think you should dig into your pocket and spend a whole $7 to listen to Mike Paetzold discuss how he goes about using free keyword tools to target keywords when he sets up his many niche blogs
Mike is one of the best bloggers I know, and as an expert in blogging, he is also an expert in the mechanics of setting up niche blogs. And a key skill in that process is keyword research.
At 9PM EDT, Thursday, August 19 he will be conducting a tele-seminar on the topic which he intends to turn into a for sale product. So you know he will be pulling no punches when he goes into detail on just how he does it.
Let me tell you, anyone can write an ebook, or transform a PLR product into a course. And there is nothing wrong with that. But there is some thing to be said for listening to the experts. People who actually make a living at it explaining their techniques. And that’s what I expect to hear from Mike on the 19th.
Keyword research matters for Pay per click, article marketing, blogging, Search Engine optimization and more. Proper keyword research is on of the key “creative” elements of your marketing that can and will make a tremendous difference in your ultimate success or failure online.
You owe it to your self to invest some time on the topic, particularly when you can learn from an accomplished practitioner like Mike.
Now if you want, you can sign up to get resell rights to the final product and if that fits your business model, I encourage you to do so. If you are looking for a product you can resell, this is one that is “evergreen.” There will always be new people coming online who will want to learn how to do keyword research well and inexpensively.
Writers of internet marketing articles have three objectives.
To get themselves recognized as experts in their field
To get people to visit their web sites/blogs
To get back links to their web sites/blogs
To achieve these goals they need to get their articles:
Published by the article directories
Republished by eZine editors
Read by interested readers
Thus the articles must appeal to all parties, if they are to have their desired effects.
This article will cover 6 hints to getting your internet marketing articles accepted, published and read.
Grab The Readers Attention
The sole purpose of your headline is to grab the readers attention and get them to read the first paragraph of your text . This is the most important single element of your article. If you don’t get the readers attention, you can’t tell or sell them anything else.
You want to appeal to their emotions . Whenever possible, use the keywords you want your article to rank for. Use strong statements, ask questions, challenge their preconceived notions.
Once You Got Them Don’t Let Them Go
If the object of your headline is to get them to read the first paragraph, the object of the first paragraph is to get them to read the next one and so on.
Create a flow within your article. Tell anecdotes, use good examples, and colorful descriptions.
Try to create word pictures using the words “like” or “as.” Make your article flow as if it were a child’s sled streaking down a snowy hill.
In general, it’s best to focus on action verbs rather than descriptive adjectives. Verbs are powerful. In the sentence above “streaking” was more powerful than “snowy”, although snowy belonged to make the sentence make sense.
Use Short Paragraphs
Forget what you learned in school.
Today for internet marketing purposes, you need to use very short paragraphs.
The objective is to streamline the appearance of the page. To make it easy and quick to read. Short paragraphs appear to be easy to read, and will avoid scaring some readers away.
Paragraphs can be a single sentence, even a single word.
Got it?
Make Use of Bullet Points and/or Numbers
Bullet Points and/or numbers makes each point stand out.
While they tend to equalize the value of the points itemized, it establishes the range of points to be considered. If weighting is important, put the more important items to the top of the list.
One advantage to numbers over bullets is that they psychologically compel the reader to continue down the list to the end.
It’s always a good idea to indent the numbers or bullets. This adds texture and white space to the layout of your article.
Use Subheadings to Break Up and Define Your Page
Subheadings break up your page into chunks. The heading tells the reader what each section is about. Particularly online, many readers will skim an article. The subheadings serve to identify the content for these skimmers.
They may stop and read those sections that matter to them and speed past the rest.
Many professional copy writers ensure that their main message is fully conveyed in the subheadings. That way if a reader read nothing else they would still get the major points of the article.
Authoritative Numbers
Facts and figures add authority to an article. But make sure you don’t over do it and destroy its readability.
A precise number like 17,234 is more authoritative than writing “over 17,000.” This is particularly true in headlines and subheadings.
Use facts and figures but keep the overall tone of your article light and airy unless you are specifically aiming at a professional audience.
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