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You may have overlooked the power of articles in your marketing efforts because it can be a time consuming, mundane and tedious task.
But now, with this clear-cut action plan you will be able to monetize short articles that take less than 10 minutes to create, into campaigns that consistently drive in fresh, targeted traffic and hungry buyers, all on complete auto pilot!
And savvy marketers know that article marketing can literally jump-start brand new online businesses so that, within a matter of days, they are raking in thousands of dollars in sales!
If you follow a proven formula to minimize your time yet maximize the performance of EVERY single article you submit, you will have an unstoppable powerhouse of article marketing campaigns that consistently power up your website with hungry customers.
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An easy & free method of internet marketing by using articles for promotion and profit, known as Article Marketing. This video shows the basics for submitting articles to various directories and will help you gain massive backlinks and traffic. It is the first in a series of videos.
What if there was a way that you could automate, or at least conveniently outsource all your article writing needs?
You’d probably be all over it, huh!
Well, I am here to tell you that I’ve figured out a way to do it – and it doesn’t cost an arm and leg.
And as far as I’ve seen, no one has a system quite like this!
My friend Scott Foster created this totally great article-writing system, that can pretty much handle most, if not all of your needs when you need quality writing done.
How cool is this? Well, he’s developed a way that anyone who needs quick, custom content/articles for their sites, blogs, article marketing campaigns or whatever, can now have it done without having to jump through all the hoops at freelance sites.
This is not another Private Label membership site — this is the ‘real deal’ when ever you need ‘custom’ content at reasonable prices…
In 1986 Milo Frank wrote a short book called, “How to get your point across in 30 seconds or less.” This idea applies to articles as well as to speeches and other presentations.
That’s not to say everything needs be communicated in that 30 seconds, but the key concept, justification and call to action, can and should be.
Below this article you will find a link to Amazon where you can buy the book if you want to read his justification and suggested techniques to accomplish this seemingly extravagant goal.
I want you to consider applying the idea to your articles, starting today, because you need to if you are going to get your message across before your reader skips past your article and goes on to the next.
Already, 10-20% of the people who started to read this article have stopped and gone elsewhere. This is particularly easy to do online.
Even “hot” media like videos get clicked past at an alarmingly fast rate. Tube Mogul, the video service which makes its business by monitoring and quantifying video viewers behavior, indicates that fully 50% or more of video viewers click away from the average video within 30 seconds. Twelve percent are gone in the first ten seconds.
The attention span of the general public has been short for a long time. No wonder politics is done in 10 second sound bites. And that reality applies to you and your articles as well.
That doesn’t mean you can’t take the time to develop your thoughts in detail. It just means that you need to grab their attention and tell them what you are going to tell them and what they should do about it in your introduction up front. And don’t be too disappointed if a lot of people don’t read your entire article.
Just imagine how many more have left the written word in the same amount of time compared to a video presentation. Now some of that is probably because the viewer discovered that the video was not relevant to their interests and or needs.
As such, maybe we shouldn’t get too upset that they left before we get around to our point. But it could be that they made a mistake. Had they waited they may have discovered our cleverly designed plot to draw them into our proposition was just what they needed. If only they would have waited to see or read our sales pitch and dynamite close.
If you really want your readers to get your point, make it upfront and quick. Elaborate and explain id depth later to those hangers on who are interested in more detail.
There are a lot of article spinners and other software approaches that some marketers use to create a lot of articles quickly. These marketers are looking to get a lot of quick back links for the article directories, and these tactics may work to some extent. But if you really want to put article marketing to work for you you want to do better than that.
A quality article will get you a lot more backlinks over time, because the article will get picked up by ezine writers and bloggers who want to share quality content with their readers. They will hold their noses to some of the junk that these automated programs create.
Additionally, you will get traffic to your site from a well written article and in the final analysis that’s what you really want. Eyeballs who come to you to see what you have to offer.
Once again I am sharing an article written by Ken Vogt of Content Crooner. If you are serious about article marketing, you want to create quality articles. In the following Ken tells us just what that means.
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What Constitutes a Well-Written Article?
Engaging in article writing to communicate with your niche involves a commitment to quality. The Worldwide Web abounds with sub-standard writing. Providing useful information within properly constructed articles means setting yourself apart from mediocrity.
Your primary concern as an article writer is your audience. You must focus on two main elements as applies to this audience. The first is the kind of information they want and need. The second is the best way to present this information to them.
Therefore, a well-written article consists of useful content spread over a sound structure. It’s akin to a useful concrete pedestrian walkway spread over a supportive steel grid. Thinking of your articles this way means you present information to your readers in a logical, organized manner.
An effective article marketing campaign depends on using a good article distribution service. They gain you that broad exposure your articles require. However, you don’t want broad exposure for poorly constructed articles. This harms your credibility as a reputable information provider.
What results when you lose, or never ever gain, credibility with information searchers? You lose traffic to the website where you look to promote your particular business. The following are tips to ensure you create well-written articles for your readers and build credibility:
Concentrate on the Actual Content
Before you can utilize your structure, you must have useful information to place within it. It all begins with performing the necessary research. Quality research gives you the data, facts, statistics, opinions, viewpoints and more that you need.
You gather this information in various ways. This can include both offline and online research. You may interview experts in a particular field. You may access research materials in a library or read an online whitepaper.
You accumulate vital knowledge as suits your audience’s needs. Research must focus on what your audience wants, not what interests you. What your audience wants and what you want is not always the same thing.
Concentrate on Classic Article Structure
Now you organize gathered information based on time-tested classic article structure. This involves employing a proper title and an opening or introductory paragraph. You want to pique your reader’s interest right away.
A headline doesn’t have to be funny, trendy, or shocking. It does have to let a reader immediately know what they can expect from your article. An introductory paragraph to open your article presents the focus and intent of your article.
Next is significant main body copy where you disseminate the bulk of your useful information. This main body copy may include sub-headings and bullet points with attendant information. These accomplish two things.
First, they allow readers to scan and hone in quickly on major points. Scanning also gives readers a quick overview of what they are about to read. Second, sub-headings and bullet points break up large blocks of text. This makes an article easier to read.
In the main body of your article, you present, point-by-point, your information. This helps your reader gain knowledge in a systematic fashion. Intelligently presenting vital information, linking paragraphs logically promotes faster learning and knowledge retention.
This organized approach means you, the writer, don’t wander off topic. It also means you hold your reader’s attention. A haphazard approach to presenting information increases the chances you lose your reader’s interest. After the main body copy, you employ a concise conclusion, which ties everything up precisely.
Concentrate on Spelling and Grammar
Of course, you must do all of the above with attention to spelling and grammar. In the rush to get articles online, these two elements often get the short shrift. We often rely too much on spell-check programs and forgo rereading our articles.
Spell-check programs, because of their general nature, don’t always catch unique spelling and grammatical occurrences. Reread your articles and look for these situations. This extra attention to detail ensures your articles are of a higher quality for your readers.
Focused attention to spelling and grammar also present you as a professional. It shows you respect the writing discipline and your readers. In addition, article distribution services and publishers demand this attention to these elements.
On top of all that, articles with proper spelling and grammar are easier to read. You get your points across with clarity when commas, periods, quotation marks and such are in the right places. Additionally, spelling mistakes don’t stand out like sore thumbs, breaking your reader’s concentration. This contributes to enjoyable reading for your audience.
Follow the above tips to create well-written articles. Informative content presented over an organized structure with attention to grammar and spelling enhances your writer reputation. This means a growing audience for your articles, and the websites linked to them.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
A few weeks back my internet friend Mike Paetzold turned me on to a useful tool called the Content Generation tool. It’s available for free at http://www.realcontentsecrets.com
For my new niche web sites, I try to write a series of 21 articles, which I post one a day for three weeks. These are focused on a variety of keywords I am trying to rank for. After the first dozen of so, these tend to get a bit tedious for me, since I still do my own writing.
By using the side by side screens of the Content generation tool, I find it easy to rewrite aspects of an existing article I have already written and then before long find myself taking it in a whole new direction.
It also works great on Private Label articles where I can take the gist of a previously written article and add my own ideas and content.
I’ve found it a great help in churning out a quantity of articles and highly recommend you check it out. Free is a great price, and if you want to reward the originators by clicking on one or their links, please do so.
Writing content is something that makes most people freeze up and flashback to their years of struggling over English papers. If you want to be a successful Internet marketer, you’re going to need to write. Don’t worry though… writing content is nothing like pouring over 5 pages on Romeo and Juliet. Creating your information product or article can be simple and quick when you follow these steps.
Even if you were the worst English student in the world, you can quickly and easily write your content when you follow these steps.
Research is the first step. You have several options here. You can do the research yourself online or at the library. Another option is to hire a local college student to do the researching for you. Some people I know are even going overseas to find highly educated people in English speaking countries like the Phillipines and South Africa to do the research for them.
Another popular option is to buy existing Private Label Rights material on your topic or interest. If you are writing on a popular topic, you can almost always find already written material on the topic. Now some will be better than others. I recommend you gather material from either a highly trusted site you are comfortable with or from multiple sites. The advantage of multiple sites is that you will eventually find reliable resources.
Even poorly written material will help you define your outline by providing topics and ideas that you can build upon. Use PLR to stimulate your ideas. Don’t copy and paste, but read, reorganize and rewrite.
The amount of research will depend on your project and its scale. If this is a significant effort, be sure to gather more material than you will need. And whittle down the pile to the most important points.
We will return to this topic to discuss the next four steps in future postings.
By the way, if you really want to get the low down on using PLR rights to build an income you should check out Resell Rights Bootcamp
It’s an incredible bargain. Be sure to read the entire page and click on the “Buy it Now” button. You will be surprised at how affordable it is.
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