Comments on: Get Your Point Across in 30 Seconds or Less http://articlemarketinghint.com/article-writing-tips/get-your-point-across-in-30-seconds-or-less/ Attract Visitors and Backlinks Wed, 27 Jul 2011 17:59:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doug Champigny http://articlemarketinghint.com/article-writing-tips/get-your-point-across-in-30-seconds-or-less/comment-page-1/#comment-120 Doug Champigny Fri, 05 Mar 2010 01:27:58 +0000 http://articlemarketinghint.com/?p=179#comment-120 You've made a very valid point, Earl - people are bombarded wih so mny messages a day - TV, Radio, Billboards, newspapers, phones, faxes - and even more online with e-mails, instant messaging, websites, blogs, videos, audios, etc - and any message you put out there has to compete with all of that. And the trick to it all really is to hook them in that first 8 seconds. David Ogilvy proved that in offline advertising in the 1960's - he used the headline and a photo to catch readers' attention, and found they'd read any amoint of long copy as long as you caught them and got them hooked right off the bat.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('120','Doug Champigny'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('120','Doug Champigny','You\'ve made a very valid point, Earl - people are bombarded wih so mny messages a day - TV, Radio, Billboards, newspapers, phones, faxes - and even more online with e-mails, instant messaging, websites, blogs, videos, audios, etc - and any message you put out there has to compete with all of that. And the trick to it all really is to hook them in that first 8 seconds. David Ogilvy proved that in offline advertising in the 1960\'s - he used the headline and a photo to catch readers\' attention, and found they\'d read any amoint of long copy as long as you caught them and got them hooked right off the bat.'); return false;">Quote</a></div> You’ve made a very valid point, Earl – people are bombarded wih so mny messages a day – TV, Radio, Billboards, newspapers, phones, faxes – and even more online with e-mails, instant messaging, websites, blogs, videos, audios, etc – and any message you put out there has to compete with all of that. And the trick to it all really is to hook them in that first 8 seconds. David Ogilvy proved that in offline advertising in the 1960′s – he used the headline and a photo to catch readers’ attention, and found they’d read any amoint of long copy as long as you caught them and got them hooked right off the bat.
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]]> By: Mike Paetzold http://articlemarketinghint.com/article-writing-tips/get-your-point-across-in-30-seconds-or-less/comment-page-1/#comment-119 Mike Paetzold Thu, 04 Mar 2010 23:31:51 +0000 http://articlemarketinghint.com/?p=179#comment-119 Yes making the big promise to hook people very quickly is so important. It gives people a reason to spend the time to fully read whether it be an article, blog post or even videos.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('119','Mike Paetzold'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('119','Mike Paetzold','Yes making the big promise to hook people very quickly is so important. It gives people a reason to spend the time to fully read whether it be an article, blog post or even videos.'); return false;">Quote</a></div> Yes making the big promise to hook people very quickly is so important. It gives people a reason to spend the time to fully read whether it be an article, blog post or even videos.
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