The Payoff is in the Resource Box
You’ve researched and written a terrific article that will captivate and educate your readers. Congratulations.
Now make sure you get a return on your investment.
At the end of your article you want to include your name, a brief description of who you are, and a brief description of your website and a link.
If a reader likes what they read, they may well choose to seek out more information on the topic or about you. You want to encourage this behavior as much as possible with an eye catching and intriguing resource box.
It is also a good idea to include anchor text around your primary keyword as well. Most article directories limit the number of links to two, and also restrict the length of the resource box. So you need to learn how to maximize the value of the limited space.
Be fun and creative and at the same time show that you have a great deal more to offer the reader. It’s generally a good idea to have the opening statement of your resource box read as though it is a continuation of the article, to draw people into the article and lead them right to a call for action.
When you capture the readers interest with your article, and lead them to a powerful call to action you will get ample reward for your efforts. Make sure you pause and give your resource box as much attention as it deserves.
Tagged with: Resource Box
Filed under: Article Marketing
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Doug Champigny
Lonnie Minton
Luca Di Nicola
Joel Osborne
Brett McEllhiney
I am always amazed at how underused a resource box really is. It can certainly make a difference with some readers on whether they will check out your site or not.
Andre Arnett´s last blog ..Top Traffic Tips Simulcast Now Live
Also make certain to include emotional button words in your article box….something that will make the reader say, I HAVE to learn more.
Barbara Ling, Virtual Coach´s last blog ..How to dramatically increase your optin list with ease
says:
You’ve hit the nail on the head here, Earl – your article should have just shown them you’re an expert in the field they’re interested in, so with a strong Author’s Resource Box there should be a strong pull to click through for more information…
And it’s important to keep in mind that targeting your article on high-interest keywords will often get it published on other people’s sites as well, giving your expertise and links that much more exposure.
Doug Champigny´s last blog ..The Most Important Skill For Successful Affiliate Marketing
Great post and indeed I have to fine tune my resource box (and increase my article submitting). I’m collecting some good examples and will try to get mine improved.
Fred
Fred Lotgering´s last blog ..Internet Marketing Training Giveaway – Mike Mazzella & Greg Lloyd
says:
Yes the resource box is the money shot as they would say. One tip is to have it seem a continuation of the article. Much better click thrus that way.
Mike Paetzold´s last blog ..Top Traffic Tips Delayed – You Win
Hey, a great tip here. Article writing is a good way to get traffic to your web presence. But, writing a good article and capturing the readers interest will not help you if your resource/bio box does not compel the reader to click through to you site.
Lonnie Minton´s last blog ..A Great Event In Internet Marketing
says:
Great tips! The whole point of an article in an article directory is to drive traffic back to your site, so the resource box is very important, maybe the most important aspect of the article. Like you said, writing a good one is something that we need to make sure to learn to do properly.
Joel Osborne´s last blog ..Top Traffic Tips Simulcast
The resource box is very important and should be written properly encourage the reader to click on your link. I like to look at other “expert publishers” to see how they do it – and get some good tips that way.
Luca Di Nicola´s last blog ..How To Use PLR Content To Create Small Reports