The payday for your article marketing effort is dependent of several factors, the quality of the article you write and the distribution you are able to get for your article. But even if they are both outstanding, it can all go for naught if you do not have an effective resource box to direct that traffic to your site.

Continuing to borrow from the experts, below is an excellent discussion of the topic by Ken Vogt. I hope you enjoy. -etn

How to Write an Effective Author’s Resource Box

To connect effectively with your target market, it’s important to engage in article marketing. This process allows you to communicate to your audience by offering them useful, relevant information. You create articles, for distribution to popular online publishers.

Publishers know what their readers want and work hard to provide them quality content. They have guidelines for the types of articles they require to satisfy their readers. You, as an internet marketer, follow these guidelines and compose appropriate articles.

Well-written articles of the “non-sales” type offer value to readers. Creating top-notch articles full of useful information is a craft unto itself. It takes practice to write articles that logically get your message across in a clear way to readers. When you do this well, the feeling is a very satisfying one.

Once your articles are ready to go, you still have another task to fulfill. This is the creation of an effective author’s resource box to accompany your well-written article. Your resource box is that precise “About You” text at the bottom of your article.

When you engage in an article campaign via an article distribution service, you want widespread article exposure. However, you also want widespread exposure of your name and website links. This is how you gain that targeted traffic back to your site. The following are the elements of an effective author’s resource box:

A Name

Why spend all that time writing a great article and not take credit for it. Remember to include your name in your resource box to highlight the person behind the writing. People love to know who wrote what they just read. Include any title associated with your name if appropriate.

Are you a doctor, a layer, a certified public accountant, or a PHD? Let your readers know, as this further establishes your authority to write the specific article. Don’t have a title; don’t worry about it. Let your name and good writing speak for you.

A Website Address

You want to promote linking back to your website. Your site is where you further engage your readers. They need to be able to easily click on a link and find their way to you. It’s best to spell out your website address completely. This includes the “http://” at the beginning.

A Concise Description

After your name and website address, you want to include a concise couple of sentences. These sentences let the reader know who you are and what you do. This is where you actually directly promote yourself in a reputable way.

This concise description in effect is a mini-advertisement. It states that you “do this” and have expertise “in that.” It presents you as a valid author of the topic just read. An example would be, “Author John Doe is a Certified Public Accountant (CPA). He works with small start-up enterprises to ensure their accounting procedures are in order.”

A Call to Action

Here you think like a Madison Avenue executive. You want the reader of your article to do something when they finish reading. Include a line in the resource box that asks your reader to visit your website.

You can ask them to link to a free EBook or report. You can ask them to check out a product or service you offer via a link provided. Whatever you suggest, get the reader interested in connecting with you beyond the confines of the article.

The above are the main elements to include in an author’s resource box. Using these few is an excellent way to encourage further discourse with your readers. Article submission to a good article distribution service has as its goal the gaining of backlinks from your resource box. It’s the reason you write articles in the first place.

Sometimes, authors wish to include other information in an author’s resource box. You can as well, keeping in mind not to overload the box so it becomes tedious to read. You can include a web address to subscribe to a newsletter or ezine.

You can also include a phone number or business address should you choose to give out this information. You may want to include a link to a press release on the web about your business. It all depends on what you deem vital for promoting your business in the best way.

Spend the extra time after article writing, to create a good author’s resource box. Toot your own horn in a dignified way through this tool. Let your readers’ know who and where you are. In this way, they can continue to build their relationship with you.

To your success,

Kenneth Vogt

Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.

Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.

Follow Us on Twitter:

Technorati Tags: article distribution, Article Marketing, article marketing automation, article submission, author's resource box, call to action, quality content, target market

Tagged with: • • • • • • •

Filed under: Article Marketing

Like this post? Subscribe to my RSS feed and get loads more!