Article Writing: 3 Motives Do Not Equal One Objective.
Article Writing: 3 Motives Do Not Equal One Objective.
You’re an internet marketer or main street business person striving to use article marketing to build your business.
You have three motivations.
• Brand Yourself as an Expert in Your Field.
• Drive Traffic to Your Web Site, Store or Blog.
• Create Back Links to Raise Your Standing in the Search Engines.
Article writing can help you accomplish all three.
However, when you sit down to write that article, your focus needs to be elsewhere first and foremost. You need to concentrate not on your motives, but the needs of your reader.
Your prospective reader is looking for information, and your job as an article writer is to provide them with good information they can use. Ideally, you want to do that in an entertaining manner.
It’s only when you accomplish that goal, that you can expect your article to satisfy your motivations.
A well written useful article will be accepted by the article directories. So will many less well written ones. But far fewer poorly written articles will get republished by eZine editors. And that threshold is critical.
• Be aware and adhere to standard article guidelines.
• Do a careful spell and grammar check.
• Spend a moment to research your topic and offer good advice.
• If need be, hire a writer to produce good content for you.
While you may be able to get a back link through a directory that accepts a so-so article, imagine the positive impact when one of your articles is republished by an ezine with 100,000 readers.
If you are going to do the work, spend a few extra minutes and do it well.
Spend more time delivering quality content, and less worrying about keyword density. A well written article that provides value is more likely to encourage the reader to follow the lead in your resource box to your desired destination.
Article writing can be a powerful tool to build your reputation, drive traffic and improve your search engine standing. But to achieve these objectives you must meet the needs of the reader. When you focus on the reader’s needs, you will accomplish yours.
Tagged with: Article writing • article writting tips • Back Links • Traffic
Filed under: Aricle Writing Tips
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Doug Champigny
Lonnie Minton
Luca Di Nicola
Joel Osborne
Brett McEllhiney
Fred Lotgering
Good article writing tip. You have done a good job of trying to get article writers to move away from their own objectives and concentrate on the needs of the their reader’s. Good content will help to ensure that the reader actually takes the time to read your article ant that will help your click through rate.
.-= Lonnie Minton´s last blog ..A Great Event In Internet Marketing =-.
Great post!
So often we hear about how you have to focus on the keywords first and the content later.
I think you make a great point in that the content really needs to come first. The more people that we have republishing the articles the more traffic and backlinks we will end up with.
Plus, it makes us look better in the eye of your reader. They can tell that you care more about delivering quality content and they will come back for more.
.-= Brett McEllhiney´s last blog ..Learn 14 Top Traffic Tips From Willie Crawford and Doug Champigny =-.
Good points. It’s so important to keep the reader in mind when writing articles. We sometimes want to impress the search engines too much but as you say if you want your articles to be republished giving you the viral effect then the articles need to be well written with good content
.-= Luca´s last blog ..How To Use PLR Content To Build a Relationship With Your Readers =-.
says:
Excellent advice, Earl – whether one is using a professional article submission service or submitting their articles themselves, each service or directory has particular standards.
Before beginning to write your first articles, visit the directories you want to submit them to and see what they set as the minimum standards for acceptance – then be sure to surpass them!
.-= Doug Champigny´s last blog ..Power-Packed Advanced Traffic Generation Training =-.
Article writing is one of the most overlooked things you can do for your website. I must admit that I have done so myself. But I have seen the power of what can be done. You are sharing some very good tips.
says:
Great point. Provide quality information to the reader and you can get what you desire. Like most things in life you give first.
.-= Mike Paetzold´s last blog ..Are you getting good at something? =-.