It doesn’t matter what you are trying to sell; reaching people who share your precise interests will greatly increase your odds of success.
Many people who want to advertise their business online make the mistake of thinking the more traffic they can drive to their website; the better. Of course you want as many shoppers as possible coming to your website to check out your wares. But it is better by far to use your advertising budget to attract customers who are more likely to buy your products or services rather than those who are simply stopping by out of curiosity.
A target audience is one that is specifically interested in your business. For example, if you sell a line of clothing for children, you want to attract parents with younger kids. If you sell swimming pool supplies, you want to make contact with pool owners. When you bring a target audience to your website, you get a crowd who is interested in your specific business. Because they share your interests, they will be more likely to buy what you have to offer.
So how do you find this target audience? One of the easiest ways is by using ezine marketing. Ezines are online newsletters that are sent to subscribers on a regular basis. The ezine is usually geared toward a specific interest, such as health, beauty or golf. By advertising in these ezines, you get the advantage of reaching an audience that is mostly interested in your business. They are getting the information from the ezine because they asked for it, and they are more likely to click on your link to shop than to simply browse. For more information about ezine marketing, click here:
Ezines are an excellent way to expand your customer base. Whether you choose to purchase an ad, write an article or form a partnership with the publisher, ezines are an excellent way to take your business to the next level.
There are a variety of ways to distribute articles, you can do it your self, one by one, you can find a variety of soft ware packages, and there are a number of article distribution services.
I’ve used all three of the above approaches, and I got to tell you that I’m happy I finally invested in a quality distribution service. While at first I thought it was a cost, its turned out to be a significant savings, particularly in terms of time, but even more so in terms of results.
The following article discusses 7 features of a quality Content distribution service. -etn
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Seven Service Features a Quality Content Distribution Service Offers
Have you just completed a stint of article writing with an article campaign in mind? If so, you may be unsure of what route to take next to promote your content. The Web abounds with article distribution options. However, you need to choose a quality content distribution service that fits your budget and delivers results.
The selection of a service entails investigating their main attributes. A host of services trumpets the fact that they distribute your articles. The thing is do you know how often and to how many publishers? In addition, do they offer the human element that’s so crucial to article marketing success?
These, and other points, are things to consider before you engage in article submission. Taking the time to investigate service features can save you much grief later on. With that in mind, here are seven service features a quality content distribution service offers:
Comprehensive Distribution List
A significant list of publishers in a myriad of niches is crucial to your article distribution success. You want targeted distribution of your articles. You receive relevant backlinks when your articles reach audiences who already have an interest in your topics.
Look for a service that has a comprehensive distribution list across a multitude of categories. They get your articles to the niches and even sub-niches you desire to reach. Your articles are in effect preaching to the converted. These readers seek out specific publications hoping to find quality information of the kind you deliver.
Personalized Coaching and Advice
This is the human element alluded to earlier. A quality content distribution service offers live article review. This ensures your articles meet the guidelines that online publishers set forth. From this review, the editor also offers advice, tips, and general “how-to” information. This helps you create higher quality articles for your next campaign.
This is especially critical if you’re new to article writing. Writing a set of articles for distribution is a lot of work. It’s great to have support from a real person. They can help you avoid the pitfalls that can lead to article rejection.
Unlimited Article Distribution
This is the budget element mentioned earlier. Unlimited article distribution means submitting as many articles as you wish in a subscription period. You pay a one-time fee for your subscription. Hidden fees or extra charges are not part of the equation from a quality service.
They tell you their subscription fee upfront and stick to it. You know the exact fee you must pay and therefore budget accordingly. You never have to worry about paying again until it’s time to renew. This gives you great freedom to write and submit as much as you are able.
Always Distributing
A quality content distribution service engages in constant and ongoing distribution. Your articles circulate and garner you backlinks while you’re performing other marketing activities. A good service keeps up-to-date on new publishers entering the marketplace. They ensure your previously submitted articles go out to these new publications as well. This allows you to pick up a new set of backlinks.
Auto-Pilot Distribution
Article marketing automation is one element that helps you streamline your internet marketing activities. You write your articles and then schedule when they distribute. You don’t have to set aside time each week to send them out.
With your distribution on auto-pilot you have a constant stream of articles reaching your niche. This builds your online exposure and reputation. Of course, auto-pilot distribution means having more free time for other work, or leisure activities.
Reports
As an online businessperson, you want to know how your articles are doing. You want to know your article writing efforts are worth it. You can track if they are garnering you an audience through distribution and exposure reports.
These reports tell you when your articles are going out. They also tell you how many views they’re receiving. This aids you in monitoring which articles are the most popular and which are less so. This is information you need so you can gear your writing to topics that readers want.
Mobile Distribution
A quality content distribution service lets you be mobile. They do not require that you download special software. They make it so you just log in to their system and submit. You can do this from a remote location or a mobile device. You are not limited to only submitting via your home PC.
Make sure the distribution service you choose has the above seven features. Let them run with these features to get you the broadest exposure for your articles. A quality content distribution service is a sound foundation to build your article marketing campaign on.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
When I publish an articles, I am hoping to get both backlinks and traffic to my sites or offers. That’s what its all about for me. But to be successful in that quest, I need to be aware of what both Publishers and Readers are looking for. Once again I defer to the master and share Ken Vogt take on the topic. I think you will find it worth a quick read. -etn
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What do Publishers and Readers Want from Your Articles?
The art and craft of article writing involves the creation of a distinct piece of communication. Through the medium of the article, you hope to make a connection with your reader. You must also make a connection with a publisher. They do the initial work of placing your work in front of interested readers.
Therefore, successful article writers take a two-pronged approach to their craft. They study both what publishers and readers want, and then compose accordingly. This does not stifle their creativity in any way.
In fact, knowing exactly what these two groups want enhances their efforts. They learn to say things in new and varied ways to conform to the parameters both groups set. With that in mind, we’re going to look at what each group wants from a writer.
What a Publisher Wants from Your Articles
Upon article submission to an article distribution service, an editor goes over your work. Of course, this is providing you choose an article marketing enterprise that employs live reviewers. Many do not. This input from an experienced reviewer ensures your articles are suitable for the viewing public.
What exactly are they looking for? Reviewers look for 100 percent original content. This content must be informative, useful and practical. Publishers want value in articles. They have a readership base to satisfy. This is why they love a steady stream of fresh, new useful content heading their way.
Another thing publishers want is objective, interesting, non-sales hype content. Yes, there’s a time and place to promote your business, products and services. Articles intended for distribution online to a myriad of publishers’ are not the vehicle for doing so.
Your articles facilitate your target market finding you through linking back to your website. There you can engage them further and blatantly promote. Publishers don’t want articles in their publications to read like late night infomercials.
Publishers also want the “mechanisms” in your article in tip-top shape. This involves format, grammar, spelling and tone. These are the basics, common to every good article. They are the basic building blocks that keeping an article humming along smoothly.
Think of a car and its mechanisms, ensuring that the car moves properly. Your article won’t read smoothly if the reader becomes annoyed with grammar, spelling and other errors. You hasten the publication of your articles when you submit them free of these types of errors. You gain the respect of publishers by taking this professional approach to article submission.
What a Reader Wants from Your Articles
Readers are the true end-user of your content. When you embark on an article campaign, you direct your articles to a certain niche. This niche has specific wants and needs.
Primarily, they want timely, relevant articles. Readers searching the Internet look for articles relevant to what’s going on in their lives now. They do not want a rehash of trite fluff that doesn’t offer them anything new.
This doesn’t mean you cannot present historical data or concepts with a rich tradition of use. It does mean you present this foundational information in a new and fresh way. You make this information uniquely your own.
This involves updating the information with new facts, statistics, and data. It also involves presenting the information from a different viewpoint, with a new twist on the subject. Information you give readers must satisfy their need for a fresh perspective on the topic. If they wanted the same old, same old, they would consult an encyclopedia.
Your readers also want an easy read as they learn. This involves proper construction of sentences and paragraphs. Long rambling sentences and huge block of unbroken text do not make an easy read. Your readers will abandon your articles quickly if it’s a chore to read them.
In addition, your readers want complex subjects presented clearly. Attractively formatted content means nothing if the meaning of the content isn’t clear. Clarity of thought and logical presentation of information is the order of the day in article writing.
Readers of online articles want to “get in and get out.” They look to access information quickly, read it quickly, absorb knowledge, and move on. They want the reading experience to be enjoyable and in no way confusing.
You owe it to publishers, readers and yourself to submit articles that meet the above requirements. You satisfy the needs of publishers who want to give value to their audience. You satisfy the needs of readers who need useful information that answers questions. You also satisfy your need to gain credibility with both groups and build your online business.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
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