In 1986 Milo Frank wrote a short book called, “How to get your point across in 30 seconds or less.” This idea applies to articles as well as to speeches and other presentations.
That’s not to say everything needs be communicated in that 30 seconds, but the key concept, justification and call to action, can and should be.
Below this article you will find a link to Amazon where you can buy the book if you want to read his justification and suggested techniques to accomplish this seemingly extravagant goal.
I want you to consider applying the idea to your articles, starting today, because you need to if you are going to get your message across before your reader skips past your article and goes on to the next.
Already, 10-20% of the people who started to read this article have stopped and gone elsewhere. This is particularly easy to do online.
Even “hot” media like videos get clicked past at an alarmingly fast rate. Tube Mogul, the video service which makes its business by monitoring and quantifying video viewers behavior, indicates that fully 50% or more of video viewers click away from the average video within 30 seconds. Twelve percent are gone in the first ten seconds.
The attention span of the general public has been short for a long time. No wonder politics is done in 10 second sound bites. And that reality applies to you and your articles as well.
That doesn’t mean you can’t take the time to develop your thoughts in detail. It just means that you need to grab their attention and tell them what you are going to tell them and what they should do about it in your introduction up front. And don’t be too disappointed if a lot of people don’t read your entire article.
Just imagine how many more have left the written word in the same amount of time compared to a video presentation. Now some of that is probably because the viewer discovered that the video was not relevant to their interests and or needs.
As such, maybe we shouldn’t get too upset that they left before we get around to our point. But it could be that they made a mistake. Had they waited they may have discovered our cleverly designed plot to draw them into our proposition was just what they needed. If only they would have waited to see or read our sales pitch and dynamite close.
If you really want your readers to get your point, make it upfront and quick. Elaborate and explain id depth later to those hangers on who are interested in more detail.
I just created a new report to give away on my newest blog on Public Speaking. It’s called An Anatomy of a Speech.
In it I provide some solid tips on how to go about writing a speech or business presentation. To help promote it I also created a new Flip camera video which is below.
I’ve recently become quite aware of the need to keep these videos short. This one is well under two minutes. I like my little Flip camera, even though it doesn’t like my “Es’s”
Some day I will upgrade, but for now it’s adequate. (at least I hope it is.)
A writers life means different things to different people.
Personally, I like Marlon Sander’s idea of the Writer’s Life. He’s been practicing it since 1998 and has gotten it down to an art form. The best part of it is that he avoids the feast and famine routine of so many writers and internet entrepreneurs.
Instead of aiming for the “Big Launch” he focuses on creating products that he writes once and then gets paid on, over and over. Now he doesn’t usually get any of the super big paydays, but he does derive a very respectable, to be sought after, stream of steady income that allows him to do what ever he wants. And most days, that’s to go to his neighborhood Starbucks and spend some time writing and relaxing. He’s all about eliminating stress from his life. Sounds good to me.
As he explains it, his approach is not rocket science. He creates products that are “evergreen” and useful to people, and then markets them in a sensible manner that guarantees himself a nice steady income for life. Not too shabby.
His newest product is called the Writer’s Life, and it’s a blueprint you and I can use to propel ourselves forward as writers and product creators. So that we too can share in the security of a stable income while enjoying a writer’s life.
It’s a “money getting” cookie cutter. Marlon Sanders has done it 122x since Dec. 3, 1998. You can read his 155-page brand spankin’ new guide written 100% by Marlon himself and get started in 2 hours and 58 minutes, according to Marlon’s calculations.
It doesn’t matter what you are trying to sell; reaching people who share your precise interests will greatly increase your odds of success.
Many people who want to advertise their business online make the mistake of thinking the more traffic they can drive to their website; the better. Of course you want as many shoppers as possible coming to your website to check out your wares. But it is better by far to use your advertising budget to attract customers who are more likely to buy your products or services rather than those who are simply stopping by out of curiosity.
A target audience is one that is specifically interested in your business. For example, if you sell a line of clothing for children, you want to attract parents with younger kids. If you sell swimming pool supplies, you want to make contact with pool owners. When you bring a target audience to your website, you get a crowd who is interested in your specific business. Because they share your interests, they will be more likely to buy what you have to offer.
So how do you find this target audience? One of the easiest ways is by using ezine marketing. Ezines are online newsletters that are sent to subscribers on a regular basis. The ezine is usually geared toward a specific interest, such as health, beauty or golf. By advertising in these ezines, you get the advantage of reaching an audience that is mostly interested in your business. They are getting the information from the ezine because they asked for it, and they are more likely to click on your link to shop than to simply browse. For more information about ezine marketing, click here:
Ezines are an excellent way to expand your customer base. Whether you choose to purchase an ad, write an article or form a partnership with the publisher, ezines are an excellent way to take your business to the next level.
There are a variety of ways to distribute articles, you can do it your self, one by one, you can find a variety of soft ware packages, and there are a number of article distribution services.
I’ve used all three of the above approaches, and I got to tell you that I’m happy I finally invested in a quality distribution service. While at first I thought it was a cost, its turned out to be a significant savings, particularly in terms of time, but even more so in terms of results.
The following article discusses 7 features of a quality Content distribution service. -etn
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Seven Service Features a Quality Content Distribution Service Offers
Have you just completed a stint of article writing with an article campaign in mind? If so, you may be unsure of what route to take next to promote your content. The Web abounds with article distribution options. However, you need to choose a quality content distribution service that fits your budget and delivers results.
The selection of a service entails investigating their main attributes. A host of services trumpets the fact that they distribute your articles. The thing is do you know how often and to how many publishers? In addition, do they offer the human element that’s so crucial to article marketing success?
These, and other points, are things to consider before you engage in article submission. Taking the time to investigate service features can save you much grief later on. With that in mind, here are seven service features a quality content distribution service offers:
Comprehensive Distribution List
A significant list of publishers in a myriad of niches is crucial to your article distribution success. You want targeted distribution of your articles. You receive relevant backlinks when your articles reach audiences who already have an interest in your topics.
Look for a service that has a comprehensive distribution list across a multitude of categories. They get your articles to the niches and even sub-niches you desire to reach. Your articles are in effect preaching to the converted. These readers seek out specific publications hoping to find quality information of the kind you deliver.
Personalized Coaching and Advice
This is the human element alluded to earlier. A quality content distribution service offers live article review. This ensures your articles meet the guidelines that online publishers set forth. From this review, the editor also offers advice, tips, and general “how-to” information. This helps you create higher quality articles for your next campaign.
This is especially critical if you’re new to article writing. Writing a set of articles for distribution is a lot of work. It’s great to have support from a real person. They can help you avoid the pitfalls that can lead to article rejection.
Unlimited Article Distribution
This is the budget element mentioned earlier. Unlimited article distribution means submitting as many articles as you wish in a subscription period. You pay a one-time fee for your subscription. Hidden fees or extra charges are not part of the equation from a quality service.
They tell you their subscription fee upfront and stick to it. You know the exact fee you must pay and therefore budget accordingly. You never have to worry about paying again until it’s time to renew. This gives you great freedom to write and submit as much as you are able.
Always Distributing
A quality content distribution service engages in constant and ongoing distribution. Your articles circulate and garner you backlinks while you’re performing other marketing activities. A good service keeps up-to-date on new publishers entering the marketplace. They ensure your previously submitted articles go out to these new publications as well. This allows you to pick up a new set of backlinks.
Auto-Pilot Distribution
Article marketing automation is one element that helps you streamline your internet marketing activities. You write your articles and then schedule when they distribute. You don’t have to set aside time each week to send them out.
With your distribution on auto-pilot you have a constant stream of articles reaching your niche. This builds your online exposure and reputation. Of course, auto-pilot distribution means having more free time for other work, or leisure activities.
Reports
As an online businessperson, you want to know how your articles are doing. You want to know your article writing efforts are worth it. You can track if they are garnering you an audience through distribution and exposure reports.
These reports tell you when your articles are going out. They also tell you how many views they’re receiving. This aids you in monitoring which articles are the most popular and which are less so. This is information you need so you can gear your writing to topics that readers want.
Mobile Distribution
A quality content distribution service lets you be mobile. They do not require that you download special software. They make it so you just log in to their system and submit. You can do this from a remote location or a mobile device. You are not limited to only submitting via your home PC.
Make sure the distribution service you choose has the above seven features. Let them run with these features to get you the broadest exposure for your articles. A quality content distribution service is a sound foundation to build your article marketing campaign on.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
When I publish an articles, I am hoping to get both backlinks and traffic to my sites or offers. That’s what its all about for me. But to be successful in that quest, I need to be aware of what both Publishers and Readers are looking for. Once again I defer to the master and share Ken Vogt take on the topic. I think you will find it worth a quick read. -etn
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What do Publishers and Readers Want from Your Articles?
The art and craft of article writing involves the creation of a distinct piece of communication. Through the medium of the article, you hope to make a connection with your reader. You must also make a connection with a publisher. They do the initial work of placing your work in front of interested readers.
Therefore, successful article writers take a two-pronged approach to their craft. They study both what publishers and readers want, and then compose accordingly. This does not stifle their creativity in any way.
In fact, knowing exactly what these two groups want enhances their efforts. They learn to say things in new and varied ways to conform to the parameters both groups set. With that in mind, we’re going to look at what each group wants from a writer.
What a Publisher Wants from Your Articles
Upon article submission to an article distribution service, an editor goes over your work. Of course, this is providing you choose an article marketing enterprise that employs live reviewers. Many do not. This input from an experienced reviewer ensures your articles are suitable for the viewing public.
What exactly are they looking for? Reviewers look for 100 percent original content. This content must be informative, useful and practical. Publishers want value in articles. They have a readership base to satisfy. This is why they love a steady stream of fresh, new useful content heading their way.
Another thing publishers want is objective, interesting, non-sales hype content. Yes, there’s a time and place to promote your business, products and services. Articles intended for distribution online to a myriad of publishers’ are not the vehicle for doing so.
Your articles facilitate your target market finding you through linking back to your website. There you can engage them further and blatantly promote. Publishers don’t want articles in their publications to read like late night infomercials.
Publishers also want the “mechanisms” in your article in tip-top shape. This involves format, grammar, spelling and tone. These are the basics, common to every good article. They are the basic building blocks that keeping an article humming along smoothly.
Think of a car and its mechanisms, ensuring that the car moves properly. Your article won’t read smoothly if the reader becomes annoyed with grammar, spelling and other errors. You hasten the publication of your articles when you submit them free of these types of errors. You gain the respect of publishers by taking this professional approach to article submission.
What a Reader Wants from Your Articles
Readers are the true end-user of your content. When you embark on an article campaign, you direct your articles to a certain niche. This niche has specific wants and needs.
Primarily, they want timely, relevant articles. Readers searching the Internet look for articles relevant to what’s going on in their lives now. They do not want a rehash of trite fluff that doesn’t offer them anything new.
This doesn’t mean you cannot present historical data or concepts with a rich tradition of use. It does mean you present this foundational information in a new and fresh way. You make this information uniquely your own.
This involves updating the information with new facts, statistics, and data. It also involves presenting the information from a different viewpoint, with a new twist on the subject. Information you give readers must satisfy their need for a fresh perspective on the topic. If they wanted the same old, same old, they would consult an encyclopedia.
Your readers also want an easy read as they learn. This involves proper construction of sentences and paragraphs. Long rambling sentences and huge block of unbroken text do not make an easy read. Your readers will abandon your articles quickly if it’s a chore to read them.
In addition, your readers want complex subjects presented clearly. Attractively formatted content means nothing if the meaning of the content isn’t clear. Clarity of thought and logical presentation of information is the order of the day in article writing.
Readers of online articles want to “get in and get out.” They look to access information quickly, read it quickly, absorb knowledge, and move on. They want the reading experience to be enjoyable and in no way confusing.
You owe it to publishers, readers and yourself to submit articles that meet the above requirements. You satisfy the needs of publishers who want to give value to their audience. You satisfy the needs of readers who need useful information that answers questions. You also satisfy your need to gain credibility with both groups and build your online business.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
There are a lot of article spinners and other software approaches that some marketers use to create a lot of articles quickly. These marketers are looking to get a lot of quick back links for the article directories, and these tactics may work to some extent. But if you really want to put article marketing to work for you you want to do better than that.
A quality article will get you a lot more backlinks over time, because the article will get picked up by ezine writers and bloggers who want to share quality content with their readers. They will hold their noses to some of the junk that these automated programs create.
Additionally, you will get traffic to your site from a well written article and in the final analysis that’s what you really want. Eyeballs who come to you to see what you have to offer.
Once again I am sharing an article written by Ken Vogt of Content Crooner. If you are serious about article marketing, you want to create quality articles. In the following Ken tells us just what that means.
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What Constitutes a Well-Written Article?
Engaging in article writing to communicate with your niche involves a commitment to quality. The Worldwide Web abounds with sub-standard writing. Providing useful information within properly constructed articles means setting yourself apart from mediocrity.
Your primary concern as an article writer is your audience. You must focus on two main elements as applies to this audience. The first is the kind of information they want and need. The second is the best way to present this information to them.
Therefore, a well-written article consists of useful content spread over a sound structure. It’s akin to a useful concrete pedestrian walkway spread over a supportive steel grid. Thinking of your articles this way means you present information to your readers in a logical, organized manner.
An effective article marketing campaign depends on using a good article distribution service. They gain you that broad exposure your articles require. However, you don’t want broad exposure for poorly constructed articles. This harms your credibility as a reputable information provider.
What results when you lose, or never ever gain, credibility with information searchers? You lose traffic to the website where you look to promote your particular business. The following are tips to ensure you create well-written articles for your readers and build credibility:
Concentrate on the Actual Content
Before you can utilize your structure, you must have useful information to place within it. It all begins with performing the necessary research. Quality research gives you the data, facts, statistics, opinions, viewpoints and more that you need.
You gather this information in various ways. This can include both offline and online research. You may interview experts in a particular field. You may access research materials in a library or read an online whitepaper.
You accumulate vital knowledge as suits your audience’s needs. Research must focus on what your audience wants, not what interests you. What your audience wants and what you want is not always the same thing.
Concentrate on Classic Article Structure
Now you organize gathered information based on time-tested classic article structure. This involves employing a proper title and an opening or introductory paragraph. You want to pique your reader’s interest right away.
A headline doesn’t have to be funny, trendy, or shocking. It does have to let a reader immediately know what they can expect from your article. An introductory paragraph to open your article presents the focus and intent of your article.
Next is significant main body copy where you disseminate the bulk of your useful information. This main body copy may include sub-headings and bullet points with attendant information. These accomplish two things.
First, they allow readers to scan and hone in quickly on major points. Scanning also gives readers a quick overview of what they are about to read. Second, sub-headings and bullet points break up large blocks of text. This makes an article easier to read.
In the main body of your article, you present, point-by-point, your information. This helps your reader gain knowledge in a systematic fashion. Intelligently presenting vital information, linking paragraphs logically promotes faster learning and knowledge retention.
This organized approach means you, the writer, don’t wander off topic. It also means you hold your reader’s attention. A haphazard approach to presenting information increases the chances you lose your reader’s interest. After the main body copy, you employ a concise conclusion, which ties everything up precisely.
Concentrate on Spelling and Grammar
Of course, you must do all of the above with attention to spelling and grammar. In the rush to get articles online, these two elements often get the short shrift. We often rely too much on spell-check programs and forgo rereading our articles.
Spell-check programs, because of their general nature, don’t always catch unique spelling and grammatical occurrences. Reread your articles and look for these situations. This extra attention to detail ensures your articles are of a higher quality for your readers.
Focused attention to spelling and grammar also present you as a professional. It shows you respect the writing discipline and your readers. In addition, article distribution services and publishers demand this attention to these elements.
On top of all that, articles with proper spelling and grammar are easier to read. You get your points across with clarity when commas, periods, quotation marks and such are in the right places. Additionally, spelling mistakes don’t stand out like sore thumbs, breaking your reader’s concentration. This contributes to enjoyable reading for your audience.
Follow the above tips to create well-written articles. Informative content presented over an organized structure with attention to grammar and spelling enhances your writer reputation. This means a growing audience for your articles, and the websites linked to them.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
People who market a website, product or service with articles are
most commonly referred to as "article marketers." We share valuable
information with our readers through the articles we distribute to
hundreds, sometimes thousands, of article directories.
One of the easiest ways to get our articles to thousands of
directories is through a paid article distribution service like
Content Crooner. I've tried several other paid distribution services
but so far none stand up to the quality I've seen through Content
Crooner.
Initial Impression
"You never get a second chance to make a first impression." Keeping
that thought in mind, my initial impression of Content Crooner was
that it appeared to be a class act. I was immediately drawn to the
lizard mascot on the home page.
The image of the lizard with the microphone immediately made me
think of a real crooner like Nat King Cole, Frank Sinatra or Bing
Crosby. When those guys started crooning, everyone had to stop and
listen. They are still some of the most well-known voices today.
The color scheme of the Content Crooner website is aesthetically
pleasing. The buttons are nice and glossy, and the layout easy to
follow.
Account Creation
The account creation process for Content Crooner is a breeze. You
simply type your first and last name, user name; then create a
password and give them your e-mail address. Follow through the
registration process to create your pen name and select the service
you wish to purchase.
Login & Account Page
The login page is very straight-forward. Input your user name,
password and click the button to log in. Click the checkbox that
reads "remember me" if you'd like your browser to remember your
login information for future visits.
Your account page allows you to edit your account information, select
your pen name or create a new one. You may edit each individual pen
name's account information including the website and contact
information associated with each pen name.
A full list of articles you've previously submitted may be found in
your "My Account" page. Here you may view your articles as they've
been published. Pending articles may be edited but any article that
has been distributed cannot.
View your distribution and exposure reports to see exactly where your
articles have been used. View or change the dates your article should
be distributed; schedule articles for distribution up to a year in
advance with ease. Conveniently Tweet your articles with two quick
little mouse clicks.
Article Submission
Article submission with Content Crooner is simple. Click the "Submit
Content" button located at the top of the page and follow the
instructions. Simply copy and paste your article information into
the appropriate text fields.
Choosing Your Article Categories
Content Crooner offers more than 360 individual categories from which
to choose. You may choose to include your article for distribution
in up to three different categories. Choose wisely, the editorial
staff does check to make sure your articles should fit into the
categories you choose. It's all part and parcel of their incredible
review process.
Review Process
Content Crooner's review process is one of the most in depth article
review processes I've ever seen in action. They promise their
publishers quality and they mean to follow through. Don't worry
though, they provide an article checklist to give you a better chance
of passing review the first time, every time.
Overall Opinion
I've been an article marketer for about five years. I've tried the
competition and can honestly say Content Crooner is the most user-
friendly. They also provide the best customer service of other paid
article distribution websites.
I strongly recommend Content Crooner to any article marketer in
search of quality distribution and customer service. They truly are
a class act.
About the Author:
Twixal (http://www.twixal.com) Professional Ghostwriting Service is
dedicated to helping you achieve success with your article marketing
campaign. Professional ghostwriters go the extra mile to provide you
with impressively informative articles and establish you as a
professional in your field. Twixal recommends Content Crooner
article distribution service (http://askearlabout.com/ContentCrooner.php)
In business, leverage is the name of the game. Leverage of employees, capital equipment and other resources extend ones ability to generate income far beyond what any one person could do.
Even if you are a one person shop though, you can gain leverage by multiplying your creative article writing efforts by re-purposing copy.
Here is how Content Crooner CEO Ken Vogt explains it. Now Ken is Article centric, I use the same technique, although I tend to start with blog posts and turn them into emails and articles, but the principle is the same. -etn
Let Your Articles Work for You in Different Ways
It’s a great feeling when you complete your article writing efforts. You undertook the necessary research and created an effective outline. You then got down to business and churned out words. The result is your personal masterpiece ready to go.
The next step is engaging in article submission to an article distribution service. You spend the time searching out the right one. You look for an article marketing service that allows unlimited article submissions for a one-time fee. You also choose one that has a comprehensive distribution list of fine publishers.
Now your articles are on their way to their new homes. You are finished with them and can move on. However, should you be finished with them? Are there any other areas where you can use the content you worked so hard to create.
There certainly are other areas where you can use your articles. You should put them to work in those areas to gain maximum benefit from them. The following are versatile uses of your articles for other content:
Newsletters
Of course, an article marketing service distributes your articles to numerous newsletter publishers. Why not publish your articles in your own newsletter. You can keep them the same, or modify them.
You can use this newsletter on an opt-in page to gain targeted subscribers. You offer a free informative newsletter in exchange for a subscribers name and e-mail address. This is a great way to build your list.
Useful newsletters are a great benefit to website visitors looking for good information. A newsletter you send out with quality content helps your credibility as an online marketer. They allow you to keep in touch with those of your niche. Newsletters help you convert readers into customers.
Email Campaigns
With your opt-in list in hand or onscreen, you can mount effective e-mail campaigns. Articles you wrote for article distribution purposes are also suitable for e-mailing to your list. Again, you can send the original creation or modify it to suit a specific campaign.
The main thing is to send useful, relevant, current information. People get enough useless junk mail that tells them nothing new. People resent when others waste their time with “hype” e-mails that are of no benefit to them. You know how you feel when you get those kinds of e-mails.
Articles contain quality information that offers benefits to readers. Make them part of your e-mail campaigns. Recipients don’t mind reading e-mails that inform, educate, inspire, and offer solutions.
EBooks
You can also compile a host of articles you wrote on a topic into an EBook. You make each article a chapter or section in your EBook. If the articles are very short, make two or three of them a section of your book.
You can modify the articles as needed to suit the persona of the book you intend to promote. However, you essentially have a ready-made EBook on hand because of your existing articles. In your EBook, you place those vital links back to your web pages. This gains you major relevant traffic.
Your EBook is now a product you can offer as a free giveaway to your website visitors. Alternatively, you can sell the EBook and earn some money from those article-writing efforts. Many programs exist for doing up a professional looking EBook to market.
Blog Posts
Do you have your own blog? Blogs are great for keeping your niche market informed daily or weekly on aspects of your business. You can use your articles as blog posts to inform your readers.
If you typically write short blog posts, just break up your articles. Split one 750-word article into two separate blog posts. Run a series of blog posts based on a set of articles on a certain topic.
Using well-written articles as blog posts offers quality information to your readers. People read blogs for shorter blasts of good information. Turn your well-written articles into well-written blog posts that capture reader’s attention.
Hard Copy Informational Reports for Offline Marketing
Maybe you engage in some offline marketing initiatives. Do you market products and services at home shows, craft shows, trades shows, and such? Why not print your articles as informational reports to hand out in person.
Online marketing is the 21st century way. However, there’s still a time and place for offline marketing done right. Wherever you are promoting your business, excellent articles in hand are great resources to hand to interested observers.
Let your articles work for you in different ways. Don’t limit the ways to gain exposure for your writing. You can build significant backlinks by utilizing your articles across different platforms. It’s a great way to build your author reputation and your business.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
It shouldn’t be a surprise that I believe in article marketing. For a long time I struggled to come up with products to sell online, only to discover I had no traffic to sell to. Since then I have learned that marketing is a multi-faceted game, and have done much better.
I had long known that all the top marketers were telling me to do article marketing, but it wasn’t until I started to both write good articles, and actually get them published in a lot of directories that they really started to drive traffic to me.
Today we are continuing the series by Ken Vogt. Ken is CEO of Content Crooner which is the article distribution service I now use and recommend.
I hope you enjoy it. -etn
Understanding How Article Marketing Works
In the world of internet marketing, constant streams of information come your way each year. Much of this is get-rich-quick hype from so-called online experts. However, the only ones getting rich are those ‘gurus’ who seek to line their own pockets. Often their systems aren’t worth the time, effort and money required to obtain and learn them.
What you need as an online businessperson are time-tested systems that provide value. You want the system to be affordable and easy to use. You also want a system that doesn’t involve a huge time commitment to set in motion. On top of that, you want a system that works for you when you are not working.
Think of a typical household appliance that adds a measure of convenience to your life. The typical kitchen refrigerator is a perfect example. It provides value by keeping food fresh and in optimum condition.
A refrigerator is also relatively affordable these days and easy to use. You plug it in, stock it, and enjoy it. There’s no time commitment to running a refrigerator on a daily basis. In addition, a refrigerator is always working for you. It doesn’t matter where you are or what you’re doing it keeps working.
You need this efficiency of process and operation when it comes to internet marketing. Article marketing provides this for you and helps you build a successful online business. Here’s how article marketing works:
Article Writing and Article Submission
The first part of the article marketing process involves your initial efforts. You can’t have an article campaign without articles. You can’t gain widespread distribution without engaging in regular article submission.
However, once you or a freelance writer writes articles and submits them, your work is compete. The key is writing articles packed with useful information directed at a specific target market. This sets the rest of the process in motion.
Choose a Good Article Distribution Service
The next stage is to choose an article distribution service that deals with numerous quality publishers. Look for one that has relationships with popular publishers of significant readerships. Classify your articles into the proper categories and sub-categories. Target specialty publications you know your target market reads.
Additionally, choose an article service that employs live editors and reviewers. Make sure they allow unlimited article submission for a one-time fee. Check that they perform ongoing distribution and update their publisher lists frequently.
The Article Distribution Process
The article distribution process is your article marketing service in action. They make your articles available to the publishing community at large. They ensure your articles reach publications exclusive to your niche.
Your articles begin to populate newsletters, ezines, blogs, and web pages. This is significant exposure, which means your target market has a better chance of finding you. The more places people see your articles, the more they take notice of you.
This results in them back linking to your website, provided they found your content informative. Again, quality articles are at the heart of successful article marketing. With increased back linking from widespread article distribution, you gain the attention of search engines.
Article Marketing and Major Search Engines
The search engines take notice of plentiful relevant back links to your website. They deem you as credible and a useful resource for their users. Therefore, they reward you with higher page rankings. This leads to higher search engine results page (SERP) listings.
Higher SERP listings are vital to gaining increased traffic to your website. People tend to look at the first page or two of website listings. If you score in these first pages, you gain significant traffic and improve your chances of getting visitors who convert to customers.
Article Marketing is about Building Trust
Successful article marketing garners you a loyal readership that trusts you as an expert in your field. Through providing useful content, your readers deem you credible, as the search engines do. Your readers then link back to you to find more information on your site.
As you engage them further, you can then recommend products and services to them. They trust you based on your quality articles. There’s a greater chance they will take your product recommendations to heart.
This is how you build an online business with articles. This is how you build that business even when you choose not to work. Article marketing is a way to build relationships through words and linking from those words. All the while, you have time to build your business in other ways.
Article marketing is truly an autopilot system that works to make internet marketing an easier discipline. Much like that household refrigerator, the system operates quietly in the background. As it does, it builds massive back links and your online income.
To your success,
Kenneth Vogt
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.
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